What Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging and the next actions needed to improve results.
- Strategy & Transformation10 min
How long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what slows results down.
- Strategy & Transformation10 min
Questions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
- Strategy & Transformation9 min
Outsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
- Advertising & Campaigns3 min
How to Delete Unsubscribed Contacts in Mailchimp
Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes? You will also still…
- Advertising & Campaigns3 min
How to Create a Segment in Mailchimp
With a 73% market share, email service provider Mailchimp provide the muscle power for millions of digital marketing campaigns. But not everyone is using…
- Advertising & Campaigns4 min
How to create an effective email marketing campaign
Email is still the most effective marketing channel with some campaigns leading to open rates of more than 90%. Find out how to create…
- Branding & Design4 min
How to create a professional email signature in outlook and gmail
Your email signature is much more than a convenient way to sign off a message, it is a stamp of value and professionalism. Today…
- Advertising & Campaigns6 min
Using custom fields for personalised email marketing
With personalised email marketing delivering six times higher transaction rates than standard email, it’s a surprise that only 30% of brands make the effort.…
- Advertising & Campaigns5 min
Simple Ways to create an effective email marketing strategy
With every pound of investment leading, on average, to £51 in revenue, email campaigns lead the way in marketing ROI. Here are some simple…
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Richard Wain, Director