12 mins read
Advertising & CampaignsHow long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what...
Read NowWritten by Richard Wain,
Email & Automation
Email remains one of the most personal ways to reach your audience. Here you’ll find advice on writing subject lines that get opened, newsletters that delight and drip campaigns that engage, all without flooding inboxes or feeling spammy.
12 mins read
Advertising & CampaignsQuestions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
Read NowWritten by Dom Cooper,
11 mins read
Advertising & CampaignsOutsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
Read NowWritten by Dom Cooper,
3 mins read
Advertising & CampaignsHow to Delete Unsubscribed Contacts in Mailchimp
Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes?...
Read NowWritten by Dom Cooper,
4 mins read
Advertising & CampaignsHow to Create a Segment in Mailchimp
With a 73% market share, email service provider Mailchimp provide the muscle power for millions of digital marketing campaigns. But...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow to create an effective email marketing campaign
Email is still the most effective marketing channel with some campaigns leading to open rates of more than 90%. Find...
Read NowWritten by Ben Atherton,
6 mins read
Branding & DesignHow to create a professional email signature in outlook and gmail
Your email signature is much more than a convenient way to sign off a message, it is a stamp of...
Read NowWritten by Richard Wain,
7 mins read
Advertising & CampaignsUsing custom fields for personalised email marketing
With personalised email marketing delivering six times higher transaction rates than standard email, it’s a surprise that only 30% of...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsSimple Ways to create an effective email marketing strategy
With every pound of investment leading, on average, to £51 in revenue, email campaigns lead the way in marketing ROI....
Read NowWritten by Dom Cooper,
11 mins read
Email & AutomationHow does email automation work
Boasting a 60% market share, Mailchimp are the king of the jungle when it comes to email marketing. So how...
Read NowWritten by Richard Wain,
5 mins read
Email & AutomationWhy is email marketing important?
If email isn’t a core part of your digital marketing strategy you are almost certainly missing a trick. Find out...
Read NowWritten by Dom Cooper,
5 mins read
Email & AutomationTips to Build your Email List
Email marketing is one of the most powerful and cost-effective strategies for increasing business revenue IF you have a sizeable...
Read NowWritten by Dom Cooper,
5 mins read
Email & AutomationWhat is email migration? And why does that relate to my website?
In the past it was commonplace to have email and websites sat in the same place, technology has moved a...
Read NowWritten by Richard Wain,
7 mins read
Advertising & CampaignsWhat is lead nurturing?
What is lead nurturing? It may sound like a gentle, fluffy process but the reason it makes sense for every...
Read NowWritten by Dom Cooper,
5 mins read
Advertising & CampaignsUsing email to save abandoned baskets and boost e-commerce ROI
Retargeting, or remarketing, is an effective way to reach customers who have given you their email address but have yet...
Read NowWritten by Dom Cooper,
4 mins read
Email & AutomationWhy newsletters equal e-commerce success
Although you may not realise it as you’re catching up with your own inbox, but email marketing remains one of...
Read NowWritten by Dom Cooper,
11 mins read
Email & AutomationEmail marketing best practice
Giving away data is something we all take for granted, whether it's filling out a form with a name and...
Read NowWritten by Dom Cooper,
4 mins read
Advertising & CampaignsWhy Email Marketing is King of the Conversions Castle
Reports of email’s death were greatly exaggerated and right now inboxes are where it’s at for driving your conversion rates....
Read NowWritten by Dom Cooper,
4 mins read
Email & AutomationHow to increase newsletter subscribers
Email marketing is a powerful way of turning visitors to your site into loyal customers, but getting those visitors to...
Read NowWritten by Dom Cooper,