27 mins read
Advertising & CampaignsHow Much Does Graphic Design Cost in the UK?
A practical guide to graphic design costs, AI, retainers, reusable artwork and better design briefs.
Read NowWritten by Dom Cooper,
Advertising & Campaigns
Running ads or planning a campaign? Our Advertising & Campaigns blog covers smart strategies, creative thinking, and budget-friendly tactics to boost results.
Whether you’re promoting a cause or a product, learn how to reach the right people more effectively.
21 mins read
Advertising & CampaignsWhat Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging...
Read NowWritten by Dom Cooper,
12 mins read
Advertising & CampaignsHow long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what...
Read NowWritten by Richard Wain,
12 mins read
Advertising & CampaignsQuestions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
Read NowWritten by Dom user,
11 mins read
Advertising & CampaignsOutsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
Read NowWritten by Dom user,
15 mins read
Advertising & CampaignsHow to Access & Maximise Google Ad Grants for Charities (Get £95k in free ads – yes for real)
Ensure your charity’s Google Ads account stays compliant by meeting eligibility rules, content standards, and ongoing performance requirements.
Read NowWritten by Dom user,
6 mins read
Advertising & CampaignsHow to Use Google Search Console And Create A Performance Report Like a Pro
Like a Swiss army knife, Google Search Console (GSC) is packed with useful tools. But where do you start? Here...
Read NowWritten by Ben Atherton,
3 mins read
Advertising & CampaignsWhy Too Much Flexibility Can Break Your Brand — And What to Do Instead
Many businesses want full control over their website layout and design — but too much flexibility can lead to off-brand...
Read NowWritten by Richard Wain,
6 mins read
Advertising & CampaignsHow to Create a Customer Journey Map
Understand your audience at every step. Spot what’s working, fix what’s not, and create smoother, more engaging experiences that meet...
Read NowWritten by Dom user,
4 mins read
Advertising & CampaignsDigital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a...
Read NowWritten by Richard Wain,
4 mins read
Advertising & CampaignsMicro-Videos, Macro Rewards: The Tiny Clips Taking Over Marketing
In today's fast-paced digital landscape, where attention spans are dwindling and content is consumed in bite-sized portions, a new marketing...
Read NowWritten by Dom user,
16 mins read
Advertising & CampaignsCookie law and privacy, a small business guide to compliance with our recommended tools
Back in May 2018, there was a big change in Europe for how our information is protected online. The GDPR...
Read NowWritten by Richard Wain,
23 mins read
Advertising & CampaignsWhat are the types of digital marketing?
I often get asked “What approach is right to take for my business?” The reality is that there isn't a...
Read NowWritten by Dom user,
9 mins read
Advertising & CampaignsHow much does SEO cost for small business owners in the UK?
How much does SEO cost for small business owners in the UK? There's no simple answer because of the many...
Read NowWritten by Dom user,
8 mins read
Advertising & CampaignsHow much does Google Adwords cost? Pay-per-click advertising explained
Google is a leading player in the online advertising space, but how much does Google Adwords cost? UK businesses often...
Read NowWritten by Richard Wain,
6 mins read
Advertising & CampaignsHow much does digital marketing cost?
A question we come across frequently is, 'How much does digital marketing cost?' Our research uncovered a UK average of...
Read NowWritten by Richard Wain,
7 mins read
Advertising & CampaignsHow to get found online using proven digital marketing strategies
In 2021, according to Internet Live Stats, there were 1.88 billion websites online. Understanding how to get found online is...
Read NowWritten by Dom user,
16 mins read
Advertising & CampaignsThe Vu Online digital marketing jargon buster
Are you tired of being bamboozled with tech-speak? Like every industry, tech has its in-house lingo, but as a digital...
Read NowWritten by Dom user,
40 mins read
Advertising & CampaignsThe Importance of Special Days in a Marketing Plan
Are you using special days in your marketing? Also known as relevant dates, special days cover a range of international,...
Read NowWritten by Dom user,
6 mins read
Advertising & CampaignsHow to plan a marketing campaign: seven steps
Tired of wasting marketing budget on aimless activities? Learn how to plan a marketing campaign with this simple seven step...
Read NowWritten by Dom user,
4 mins read
Advertising & CampaignsHow to connect WooCommerce to Facebook shop via the WordPress for Facebook plugin
We've found that some of our customers, especially those with fun social brands like kids' toy sites, benefit from connecting...
Read NowWritten by Ben Atherton,
7 mins read
Advertising & CampaignsWhat is Google Analytics 4? Do I need it? And what should I be doing with it?
Sounds technical, don't worry this is an article written by a small business for small businesses that implies no experience...
Read NowWritten by Dom user,
4 mins read
Advertising & CampaignsAre you reaping the benefits of Google reviews?
The fact that 77% of consumers either 'always' or 'regularly' read reviews before visiting a business is just one of...
Read NowWritten by Stuart Johnston,
4 mins read
Advertising & CampaignsWhat makes your product different from others?
What makes your product different? Differentiation is a potent weapon in the arsenal of a small business because they can...
Read NowWritten by Dom user,
11 mins read
Advertising & CampaignsWhat are all the Google SEO tools?
With over two thirds of all search clicks favouring the top five listed results, business owners need as much help...
Read NowWritten by Richard Wain,
14 mins read
Advertising & CampaignsHow to Get Better Testimonials and Case Studies from Your Clients
Do you regularly collect testimonials from your customers? Are your case studies telling the full story? In this guide, we...
Read NowWritten by Dom user,
12 mins read
Advertising & CampaignsHow to write a marketing plan for next year
Are you interested in learning how to write a marketing plan for the next 12 months? 77% of companies have...
Read NowWritten by Stuart Johnston,
4 mins read
Advertising & CampaignsWhat is ethical marketing?
Ethical marketing is crucial for conscientious businesses looking to reach that market but what is ethical marketing? How does it...
Read NowWritten by Richard Wain,
3 mins read
Advertising & CampaignsHow to Delete Unsubscribed Contacts in Mailchimp
Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes?...
Read NowWritten by Dom user,
8 mins read
Advertising & CampaignsSpotify advertising for emotional engagement
Is your organisation really seen as genuine, innovative, smart and trustworthy? Will you Zag when everyone else Zigs? How do...
Read NowWritten by Stuart Johnston,