Advertising & Campaigns
Running ads or planning a campaign? Our Advertising & Campaigns blog covers smart strategies, creative thinking, and budget-friendly tactics to boost results. Whether you’re promoting a cause or a product, learn how to reach the right people more effectively.
How Much Does Graphic Design Cost in the UK?
A practical guide to graphic design costs, AI, retainers, reusable artwork and better design briefs.
- Research & Insight18 min
What Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging and the next actions…
- Strategy & Transformation10 min
How long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what slows results down.
- Strategy & Transformation10 min
Questions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
- Strategy & Transformation9 min
Outsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
- Advertising & Campaigns12 min
How to Access & Maximise Google Ad Grants for Charities (Get £95k in free ads – yes for real)
Ensure your charity’s Google Ads account stays compliant by meeting eligibility rules, content standards, and ongoing performance requirements.
- Advertising & Campaigns5 min
How to Use Google Search Console And Create A Performance Report Like a Pro
Like a Swiss army knife, Google Search Console (GSC) is packed with useful tools. But where do you start? Here we cover how to…
- Web & SEO2 min
Why Too Much Flexibility Can Break Your Brand — And What to Do Instead
Many businesses want full control over their website layout and design — but too much flexibility can lead to off-brand pages and inconsistent user…
- Advertising & Campaigns5 min
How to Create a Customer Journey Map
Understand your audience at every step. Spot what’s working, fix what’s not, and create smoother, more engaging experiences that meet real needs—not assumptions—across your…
- Advertising & Campaigns3 min
Digital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a recent industry report revealed…
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Richard Wain, Director