12 mins read
Advertising & CampaignsHow long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what...
Read NowWritten by Richard Wain,
Strategy & Transformation
Need clarity on your next move? Our Strategy & Transformation blog shares practical frameworks, strategic thinking, and real-life lessons to help your organisation adapt, align, and grow.
From brand direction to digital change, it’s all here.
12 mins read
Advertising & CampaignsQuestions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
Read NowWritten by Dom Cooper,
11 mins read
Advertising & CampaignsOutsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
Read NowWritten by Dom Cooper,
13 mins read
AI & Digital ToolsAI governance, a practical framework for adopting AI safely
AI governance keeps AI adoption transparent and safe, with clear rules for data, guardrails, human checks, and accountability.
Read NowWritten by Richard Wain,
22 mins read
AI & Digital ToolsThe most dangerous thing you can do with AI is get better at what you already do
AI can help you build faster, but your real advantage is knowing what only you are uniquely placed to build.
Read NowWritten by Dom Cooper,
7 mins read
Strategy & TransformationDigital grants for SME’s, what’s actually involved and when they’re worth it
Digital grants look appealing to SMEs, but they are rarely easy to find or simple to get. This explains eligibility,...
Read NowWritten by Dom Cooper,
9 mins read
Digital SustainabilityA Digital “Christmas Clean-Up Checklist” For A Brighter (Lighter) New Year
Cleanse your digital infrastructure with a year-end digital clean-up. Reduce hidden digital waste, improve focus and set up a more...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow to Use Google Search Console And Create A Performance Report Like a Pro
Like a Swiss army knife, Google Search Console (GSC) is packed with useful tools. But where do you start? Here...
Read NowWritten by Ben Atherton,
6 mins read
Advertising & CampaignsHow to Create a Customer Journey Map
Understand your audience at every step. Spot what’s working, fix what’s not, and create smoother, more engaging experiences that meet...
Read NowWritten by Dom Cooper,
12 mins read
Branding & DesignHow to do customer research and the benefits you can reap
Customer research helps you understand needs, remove barriers, and build trust. It shapes smarter strategies, clearer messaging, and stronger relationships—making...
Read NowWritten by Stuart Johnston,
4 mins read
Advertising & CampaignsDigital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a...
Read NowWritten by Richard Wain,
23 mins read
Advertising & CampaignsWhat are the types of digital marketing?
I often get asked “What approach is right to take for my business?” The reality is that there isn't a...
Read NowWritten by Dom Cooper,
7 mins read
Strategy & TransformationWhy is cyber essentials important & how to get cyber essentials certification
Vu has been certified for several years now and having a Cyber Essentials certificate is important for several reasons. From...
Read NowWritten by Stuart Johnston,
10 mins read
Branding & DesignHow to do a website audit in seven steps
Understanding how review your website and do a website audit will put you in a good benchmarking position, helping you...
Read NowWritten by Dom Cooper,
31 mins read
Opinion & UpdatesAI and copywriting: a writer’s take on the latest tech revolution
In March 2023, ChatGPT surpassed a billion users. As a copywriter, people started telling me the robots were coming for...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow much does digital marketing cost?
A question we come across frequently is, 'How much does digital marketing cost?' Our research uncovered a UK average of...
Read NowWritten by Richard Wain,
8 mins read
Strategy & TransformationHow much does a website cost in the UK
How much does a website cost in the UK today? A website could cost you anywhere from £150 to £150k...
Read NowWritten by Stuart Johnston,
7 mins read
Advertising & CampaignsHow to get found online using proven digital marketing strategies
In 2021, according to Internet Live Stats, there were 1.88 billion websites online. Understanding how to get found online is...
Read NowWritten by Dom Cooper,
16 mins read
Advertising & CampaignsThe Vu Online digital marketing jargon buster
Are you tired of being bamboozled with tech-speak? Like every industry, tech has its in-house lingo, but as a digital...
Read NowWritten by Dom Cooper,
40 mins read
Advertising & CampaignsThe Importance of Special Days in a Marketing Plan
Are you using special days in your marketing? Also known as relevant dates, special days cover a range of international,...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow to plan a marketing campaign: seven steps
Tired of wasting marketing budget on aimless activities? Learn how to plan a marketing campaign with this simple seven step...
Read NowWritten by Dom Cooper,
5 mins read
Storytelling & ContentHow to make a testimonial video: 4 steps
Testimonial videos are powerful marketing tools because they create engaging social proof. According to research from Wyzowl, two out of...
Read NowWritten by Dom Cooper,
7 mins read
Advertising & CampaignsWhat is Google Analytics 4? Do I need it? And what should I be doing with it?
Sounds technical, don't worry this is an article written by a small business for small businesses that implies no experience...
Read NowWritten by Dom Cooper,
18 mins read
Storytelling & ContentHow to create a content strategy: a practical guide for growing brands
Most successful businesses have a clear content strategy. But how do you create one that’s simple, purposeful, and actionable?
Read NowWritten by Stuart Johnston,
4 mins read
Storytelling & ContentHow to work out conversion rate and take control of your marketing
Conversion rate optimisation (CRO) can (and does) increase enquiries and sales, with some businesses reporting uplift of a third or...
Read NowWritten by Dom Cooper,
5 mins read
Digital SustainabilityWhat is sustainable marketing? And how might a sustainable marketing agency help you?
Is your business concerned about the environment? Does it adhere to a certain standard of social responsibility? If so, sustainable...
Read NowWritten by Dom Cooper,
4 mins read
Advertising & CampaignsAre you reaping the benefits of Google reviews?
The fact that 77% of consumers either 'always' or 'regularly' read reviews before visiting a business is just one of...
Read NowWritten by Stuart Johnston,
4 mins read
Advertising & CampaignsWhat makes your product different from others?
What makes your product different? Differentiation is a potent weapon in the arsenal of a small business because they can...
Read NowWritten by Dom Cooper,
10 mins read
Research & InsightMastering site structure: Information Architecture for better SEO and user journeys
Effective website structure makes content easier to find, improves SEO, and builds trust, essential for both users and search engines.
Read NowWritten by Stuart Johnston,
14 mins read
Advertising & CampaignsHow to Get Better Testimonials and Case Studies from Your Clients
Do you regularly collect testimonials from your customers? Are your case studies telling the full story? In this guide, we...
Read NowWritten by Dom Cooper,