5 mins read
Opinion & UpdatesClearing October’s dull Fogg
From rollies to rainbows, Dom explores the psychology of customer journeys, motivation, and why action starts with understanding people.
Read NowWritten by Dom Cooper,
Opinion & Updates
This is our thinking-out-loud space. Here we share reflections on industry trends, ethical dilemmas and marketing missteps. No corporate spin, just honest viewpoints that challenge the status quo and invite a good conversation.
5 mins read
Opinion & UpdatesWhat’s growing, what’s shifting, and who’s watching?
From acorns to AI, unseasonal strawberries to digital IDs. Exploring trust, tech, and what it means to grow in uncertain...
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesRecycling & Reciprocity: The Foundations of a Good Fix
What do Google fines, fence panels, and WhatsApp sales chats have in common? A reminder that people power everything.
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesGinger spice and the self confidence tightrope
Balancing bold ideas with quiet confidence, this is a story to explore the fears, wins, and lessons for showing up...
Read NowWritten by Dom Cooper,
13 mins read
Opinion & UpdatesHow to Build a Sustainable Exhibition Stand (That Actually Reflects Your Values)
What do 118 tennis balls, a traffic cone, and a tarot deck have to do with sustainable stand design? You'll...
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesTurning Swiss Toni into a community activist
What has happened to the sales and marketing gap in the last 30 years, and how has the internet shaped...
Read NowWritten by Dom Cooper,
4 mins read
AI & Digital ToolsLearning from the Past: What Environmental Catastrophes Teach Us About AI Ethics
Artificial intelligence promises efficiency and scale, but history warns us that progress without foresight can have devastating consequences. From the...
Read NowWritten by Richard Wain,
4 mins read
Opinion & UpdatesWhose Journey Is It Anyway?
What do EVs, Forrest Gump, and AI have in common? Apparently a journey full of surprises. This isn’t just about...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesWizardry in the Woods
Warm weather, cold toes and wizardry
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesPerception problems: Peeling Skin, Priceless Heirlooms & Porkie Pies
Perception, do you know what others really think of you? Is it consistent? How can you measure? Let's explore...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesIt’s the trend of the world as we know it (AI feel fine)
Yep. It’s an R.E.M based joke in the title, so obscure it probably justifies an explanation. Apologies, onwards.
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesOnce upon a time
Storytelling is part of our past, present and future, but how can we become better storytellers?
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesPlanning for the past, present & future (like a muppet)
A hearty welcome to 2025, against the odds I am still writing, and even more surprisingly, you’re still here too!
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesMulled Marketing Recipe
The last digital challenge of 2024, we look at recipes for planning for a better (more impactful) 2025 and mull...
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesTrendy robot adoption
November 2024, the dark evenings draw in and in this months digital challenges we are looking at digital trends, where...
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesThe customer is always right
Autumn. Is there anything more glorious than a log fire on a cold evening? And as we prepare to wrap...
Read NowWritten by Dom Cooper,
10 mins read
Branding & DesignThe five stages of a brand
A brand is never static. This framework outlines how purposeful brands evolve from startup to clarity and community leadership through...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesGaps, leaks, sprints, benchmarks and analysis
This month we take a look at the role of analysis in our marketing efforts
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesTrust in the nation, or the pub at least
On the day of the general election, this months challenge aptly looks at the role of trust, what do you...
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesCustomer centric USP’s & Attracting Bees
This months challenge takes a customer centric look at defining what makes you different from your competitors. Handy if you...
Read NowWritten by Dom Cooper,
5 mins read
Digital SustainabilityReturning to landfill
You join me in an eco-crisis meltdown. See why a bathroom leak and a replacement cabinet helped me discover some...
Read NowWritten by Dom Cooper,
5 mins read
Digital SustainabilitySurvival at the forest floor
I had a lovely time at an event run by the Devon Environment Foundation last night, and this morning it...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesYour ultimate party, who’s invited?
There is some sunshine up there, it's just that every time I put my shoes on to head out it...
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesDissecting the monster
This year, March follows the warmest February on record, which follows the previous 9 months of the warmest on record....
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesLook in the opposite direction or whisper to the crowd
With advancing age comes the promise of wisdom, I doubt very much that my devotion to creating my own belly-laughs...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesSourdough. The early adopter mindset and overcoming blockers
I am convinced that Vu Online still being here in 2024 is due largely to our approach to early adoption,...
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesPlanning for next year, are we thinking far enough ahead?
Like most small business owners I know, the Christmas limbo between the big day and new year is often filled...
Read NowWritten by Dom Cooper,
8 mins read
Digital SustainabilityThrutopia and Marketing: Stories From the Edge of a Better Tomorrow
Introducing the concept of Thrutopia and how Thrutopian principles might help us to reshape marketing in support of a thriving...
Read NowWritten by Richard Wain,
9 mins read
Opinion & UpdatesAGM 2023 – 14th November
Here are the notes from our 2023 AGM. Attendees: Ben Atherton, Dominic Cooper, Richard Wain, Kit Connell, Trevor Meadows.
Read NowWritten by Dom Cooper,
4 mins read
Branding & DesignYou don’t need to resonate with everyone, you need to resonate with someone
The web is becoming more and more cluttered as we all use digital platforms to cut through the noise and...
Read NowWritten by Dom Cooper,