11 mins read
Opinion & UpdatesThe Value of an Idea
Where do genuinely original ideas come from, and are we giving ourselves enough uninterrupted space to have them?
Read NowWritten by Dom Cooper,
Opinion & Updates
This is our thinking-out-loud space. Here we share reflections on industry trends, ethical dilemmas and marketing missteps. No corporate spin, just honest viewpoints that challenge the status quo and invite a good conversation.
9 mins read
Opinion & UpdatesPlugging In
The tools are changing, the rules are shifting, and the question is not whether the electric guitar exists. It is...
Read NowWritten by Dom Cooper,
9 mins read
Opinion & UpdatesThe Cost of Competence
A look at value, visibility and AI, and why competence, trust and experience may become more important than ever.
Read NowWritten by Dom Cooper,
9 mins read
Opinion & UpdatesWhat is your Earth Tax?
Swampy, snooker, sustainability and sore knees, and the question of what it really costs to stand for something.
Read NowWritten by Dom Cooper,
22 mins read
AI & Digital ToolsThe most dangerous thing you can do with AI is get better at what you already do
AI can help you build faster, but your real advantage is knowing what only you are uniquely placed to build.
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesWhat gets through the filter?
Endings, beginnings, and the difference between noise and truth.
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesWhy good businesses matter more than great ones
A Sunday reflection on Sherlock, PurposeFest and B Corp Month exploring why good businesses might matter more than great ones.
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesMixing the breaks. Finding values in systems and communities
How early experiences, culture, and systems help shape our values, and why understanding your place helps you grow with integrity.
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesWhy important decisions refuse to be rushed
From our Christmas kitchens back to sales funnels, a look at why speed of thought influences our impact.
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesThis Year’s Wrap-Up: The Space Between Then and Now
A reflective Christmas wrap-up on nostalgia, growth, family, and why knowing better means doing better, in life, parenting, and business.
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesClearing October’s dull Fogg
From rollies to rainbows, Dom explores the psychology of customer journeys, motivation, and why action starts with understanding people.
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesWhat’s growing, what’s shifting, and who’s watching?
From acorns to AI, unseasonal strawberries to digital IDs. Exploring trust, tech, and what it means to grow in uncertain...
Read NowWritten by Dom Cooper,
7 mins read
Opinion & UpdatesRecycling & Reciprocity: The Foundations of a Good Fix
What do Google fines, fence panels, and WhatsApp sales chats have in common? A reminder that people power everything.
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesGinger spice and the self confidence tightrope
Balancing bold ideas with quiet confidence, this is a story to explore the fears, wins, and lessons for showing up...
Read NowWritten by Dom Cooper,
13 mins read
Opinion & UpdatesHow to Build a Sustainable Exhibition Stand (That Actually Reflects Your Values)
What do 118 tennis balls, a traffic cone, and a tarot deck have to do with sustainable stand design? You'll...
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesTurning Swiss Toni into a community activist
What has happened to the sales and marketing gap in the last 30 years, and how has the internet shaped...
Read NowWritten by Dom Cooper,
4 mins read
AI & Digital ToolsLearning from the Past: What Environmental Catastrophes Teach Us About AI Ethics
Artificial intelligence promises efficiency and scale, but history warns us that progress without foresight can have devastating consequences. From the...
Read NowWritten by Richard Wain,
4 mins read
Opinion & UpdatesWhose Journey Is It Anyway?
What do EVs, Forrest Gump, and AI have in common? Apparently a journey full of surprises. This isn’t just about...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesWizardry in the Woods
Warm weather, cold toes and wizardry
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesPerception problems: Peeling Skin, Priceless Heirlooms & Porkie Pies
Perception, do you know what others really think of you? Is it consistent? How can you measure? Let's explore...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesIt’s the trend of the world as we know it (AI feel fine)
Yep. It’s an R.E.M based joke in the title, so obscure it probably justifies an explanation. Apologies, onwards.
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesOnce upon a time
Storytelling is part of our past, present and future, but how can we become better storytellers?
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesPlanning for the past, present & future (like a muppet)
A hearty welcome to 2025, against the odds I am still writing, and even more surprisingly, you’re still here too!
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesMulled Marketing Recipe
The last digital challenge of 2024, we look at recipes for planning for a better (more impactful) 2025 and mull...
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesTrendy robot adoption
November 2024, the dark evenings draw in and in this months digital challenges we are looking at digital trends, where...
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesThe customer is always right
Autumn. Is there anything more glorious than a log fire on a cold evening? And as we prepare to wrap...
Read NowWritten by Dom Cooper,
10 mins read
Branding & DesignThe five stages of a brand
A brand is never static. This framework outlines how purposeful brands evolve from startup to clarity and community leadership through...
Read NowWritten by Dom Cooper,
5 mins read
Opinion & UpdatesGaps, leaks, sprints, benchmarks and analysis
This month we take a look at the role of analysis in our marketing efforts
Read NowWritten by Dom Cooper,
6 mins read
Opinion & UpdatesTrust in the nation, or the pub at least
On the day of the general election, this months challenge aptly looks at the role of trust, what do you...
Read NowWritten by Dom Cooper,
4 mins read
Opinion & UpdatesCustomer centric USP’s & Attracting Bees
This months challenge takes a customer centric look at defining what makes you different from your competitors. Handy if you...
Read NowWritten by Dom Cooper,