20 mins read
Web & SEOWhat Is a Digital Carbon Footprint? Website, Social, Ads & Email
A look at the carbon element of the vu reporting dashboard, what it calculates and how.
Read NowWritten by Dom Cooper,
Web & SEO
Looking to improve your website and boost your search rankings? Our Web & SEO blog shares practical tips on content, performance, and visibility – helping you make smarter decisions that drive real results. No fluff, just useful insights you can apply today.
7 mins read
Web & SEOWhen to start using PPC for small business: A practical guide
Start PPC when you have a clear offer, working conversion path, and £300–£1,000 monthly budget to test for three months.
Read NowWritten by Dom Cooper,
8 mins read
Web & SEOWhat is a Regenerative Business? Definition & Key Differences
A regenerative business actively restores social and ecological systems, leaving ecosystems healthier and communities stronger than before operations began. Unlike...
Read NowWritten by Dom Cooper,
21 mins read
Advertising & CampaignsWhat Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging...
Read NowWritten by Dom Cooper,
22 mins read
Storytelling & ContentHow Long Does SEO Take to See Results? A Realistic Timeline
SEO can start showing useful signals in weeks, but meaningful traffic, rankings and leads usually take months. Here is what...
Read NowWritten by Richard Wain,
12 mins read
Advertising & CampaignsHow long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what...
Read NowWritten by Richard Wain,
12 mins read
Advertising & CampaignsQuestions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
Read NowWritten by Dom Cooper,
11 mins read
Advertising & CampaignsOutsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
Read NowWritten by Dom Cooper,
7 mins read
Web & SEOWhyso, the portal that keeps your brand, voice, and purpose in one place
Whyso turns static brand guidelines into a living portal, keeping assets, voice, and purpose consistent across teams and channels.
Read NowWritten by Dom Cooper,
14 mins read
Web & SEOEcommerce product page SEO: a WooCommerce template that improves conversion
Plan a Shopify to WooCommerce migration that protects SEO, tracking, and checkout conversion
Read NowWritten by Ben Atherton,
15 mins read
Web & SEOHow to structure WooCommerce categories for better ecommerce UX and SEO
Plan a Shopify to WooCommerce migration that protects SEO, tracking, and checkout conversion
Read NowWritten by Ben Atherton,
10 mins read
Web & SEOOne-page checkout for WooCommerce: reduce friction, improve speed, and increase conversions
One-page checkout can improve WooCommerce conversion when it removes steps, reduces typing, and makes express pay obvious.
Read NowWritten by Richard Wain,
11 mins read
Web & SEOShopify to WooCommerce Migration (UK): A Practical Plan That Protects SEO
Plan a Shopify to WooCommerce migration that protects SEO, tracking, and checkout conversion
Read NowWritten by Ben Atherton,
8 mins read
Web & SEOWooCommerce vs Shopify for growth in the UK: how to choose the right platform
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a...
Read NowWritten by Dom Cooper,
6 mins read
Web & SEOEcommerce agency vs freelancer. How to choose the right support for growth
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a...
Read NowWritten by Stuart Johnston,
6 mins read
Web & SEOSigns your WooCommerce website needs a redesign
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a...
Read NowWritten by Dom Cooper,
19 mins read
Web & SEOWordPress website design in the UK (2026 guide)
If you’re planning a WordPress website in the UK, this guide covers what “good” includes, typical costs and timeframes, and...
Read NowWritten by Dom Cooper,
17 mins read
Web & SEOSpeed up WooCommerce Performance: Proven Tips That Protect Revenue
Slow WooCommerce sites quietly lose revenue. This guide explains how to improve performance safely by focusing on site weight, hosting,...
Read NowWritten by Stuart Johnston,
9 mins read
Web & SEOWordPress vs Wix vs Squarespace. Which website platform best supports business growth?
Website builders optimise for speed to launch, not long-term flexibility, SEO visibility, or integration needs.
Read NowWritten by Dom Cooper,
9 mins read
Web & SEOOpen source vs proprietary CMS. (and why WordPress wins)
Choosing a CMS is rarely just a technical decision. This guide explains the real differences between open source and proprietary...
Read NowWritten by Stuart Johnston,
8 mins read
Web & SEO5 Common WordPress Website Mistakes (and How They Hurt Your Marketing)
Many WordPress websites underperform not because of the platform, but because of small mistakes that compound over time. Here are...
Read NowWritten by Stuart Johnston,
9 mins read
Web & SEOWordPress security for SMEs. A practical guide to reducing risk without overcomplicating things
WordPress security often feels technical and easy to delay. This guide explains the real risks for SMEs and how to...
Read NowWritten by Ben Atherton,
9 mins read
Web & SEOImprove WordPress site speed without harming design
Improving WordPress performance does not have to mean redesigning your site or compromising brand work. This guide explains where speed...
Read NowWritten by Ben Atherton,
12 mins read
Web & SEOHidden SEO advantages of WordPress most marketers overlook
The hidden SEO advantages of WordPress remove friction, improve structure, and help marketers regain control of performance without fighting their...
Read NowWritten by Dom Cooper,
11 mins read
Web & SEOLow‑Impact Web Design: How to Create a Sustainable Website
Build a low‑impact website that cuts carbon, boosts speed and demonstates purpose. Discover sustainable web design tools and tactics that...
Read NowWritten by Ben Atherton,
12 mins read
Web & SEOWordPress website design in Exeter: What to expect from a local expert
Whether you’re starting from scratch or upgrading what you’ve got, here’s what to consider when designing a WordPress website with...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow to Use Google Search Console And Create A Performance Report Like a Pro
Like a Swiss army knife, Google Search Console (GSC) is packed with useful tools. But where do you start? Here...
Read NowWritten by Ben Atherton,
3 mins read
Advertising & CampaignsWhy Too Much Flexibility Can Break Your Brand — And What to Do Instead
Many businesses want full control over their website layout and design — but too much flexibility can lead to off-brand...
Read NowWritten by Richard Wain,
13 mins read
Research & InsightWhat is accessibility in digital?
This article looks at what is accessibility in digital? Why it plays an important role and Search Engines love it...
Read NowWritten by Stuart Johnston,
4 mins read
Advertising & CampaignsDigital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a...
Read NowWritten by Richard Wain,