“It’s the quality and the calibre of the leads as well, people that we would have never got in front of are phoning us: big clients, it’s fantastic.”
Rachel Hosking, Gasket Guy
Green Goals Gap
We know the challenge: you want your marketing to be both impactful and ethical, but finding the right balance isn’t easy. How do you avoid greenwashing while getting real engagement?
Common challenges include balancing eco-friendly practices with effective marketing strategies and measuring the true impact of sustainability on brand perception and performance.
Without a clear, actionable plan from a sustainable digital marketing agency, it can be tough to align marketing initiatives with environmental goals while maintaining engagement and conversion rates.
Issues like greenwashing, where marketing claims don’t match actual practices, can also undermine credibility.
These challenges often lead to missed opportunities for genuine connections with environmentally-conscious consumers and can hinder the achievement of both marketing and sustainability objectives, resulting in wasted resources and diminished brand trust.
Find us on The Quay in Exeter
We work in a hybrid fashion, solving problems wherever there’s an internet connection. We visit clients, attend local networking events, and hold client meetings and team get-togethers at the Generator Hub.
Responsible Roadmap
We start by understanding where you are and where you want to go—and we’re on that journey ourselves.
We’ll help you audit your marketing’s environmental impact, refine your brand messaging, and connect you with sustainable partners who get it. Then together, we’ll design campaigns that are both green and effective, every step built around your values.
We may make recommendations for changes to brand messaging, systems used, production and operational impact and introduce sustainable partners to help you deliver them.
Of course, we can also craft digital strategies that not only meet your marketing goals but also adhere to sustainability principles. This includes using eco-friendly digital tools, minimising resource waste, and prioritising green content practices.
Our team ensures that all marketing activities, from campaign planning to execution, align with your ethical and sustainability values.
By choosing a sustainable digital marketing agency, you benefit from a strategy that reduces your carbon footprint while boosting your brand’s reputation as an environmentally responsible business.
“The process was inspiring. The Vu team brought energy, insight and creativity that genuinely lit a spark in us.”
Ethical Impact
Working with an agency that shares your vision gives you an edge. Your values meet results: from meaningful campaigns to real-world trust. Let your brand be known for purpose, not just promotion.
Our eco-conscious strategies help you stand out by demonstrating a genuine commitment to sustainability, which resonates with today’s (and particularly tomorrow’s) environmentally aware consumers.
By integrating green practices into your marketing efforts, you not only reduce your ecological footprint but also align your brand with values that attract and retain loyal customers whilst contributing to a world where we can all do business in the future.
Our innovative approach ensures that your digital presence iteratively moves towards becoming more impactful and sustainable, investing in our services means investing in a future where business success and environmental responsibility go hand in hand, providing long-term benefits for both your brand and the planet.
Why Choose Vu?
Hands on help
We enjoy visiting our clients at their places of work, understanding their individual needs and challenges and workshopping new ideas with them, it is both highly rewarding for us and progressive for them – it’s why our clients stay with us for the long run.
Advice that suits you – not us
We focus on meeting your goals, not pushing our products. Our team of creative problem solvers and network of partners deliver high-quality work and we try to find evidence to support your ideas and ensure they have a good chance of success.
Working towards a green web
We are on a mission to create a tribe of organisations who want to create a greener web. Our websites are hosted on 100% renewable energy and we design with a preference for performance, ease of use and quality content.
Over a decade
With 15 years of experience supporting marketing teams, we understand that businesses can change direction rapidly and need to respond swiftly. We recognise the hard work involved and the necessity for user-friendly solutions, especially when budgets don't always reflect the desired outcomes.
FAQs
Sustainable digital marketing involves implementing eco-friendly practices and strategies in your marketing efforts. This includes reducing waste, using green technologies, and promoting sustainability to align with your brand’s environmental values and appeal to conscious consumers.
If the internet were a country it would be the worlds 4th biggest polluter, with the increase in digital demand comes the reality that behind all the pixels and up in the “cloud” are dirty big data centres full of machines.
Focusing on sustainability helps build a positive brand image, attract environmentally-conscious customers, and differentiate your business from competitors. It also aligns your marketing efforts with global environmental goals, contributing to long-term brand loyalty and responsible business practices.
By using different sustainable prviders and changing the metrics we use to measure success.
Traditionally we measure success through metrics such as engagement rates, conversion rates, and customer feedback, what if we measured it in impact, carbon reduction and how much profit we contribute back to the environment.
Through our transformation services we will make operational recommendations and introductions to partners who will help you measure other elements of your organisation, like product lifecycle, production, logistics, reduced carbon footprints and resource savings, to ensure that sustainability goals are met effectively.
Our practices include using eco-friendly digital tools, minimising resource waste, raising awareness, putting back and creating green content strategies and communities. We focus on aligning your messaging with your sustainability goals while ensuring that marketing activities are efficient and impactful.
Sustainable marketing enhances your brand’s reputation, attracts eco-conscious consumers, and differentiates you in a competitive market. By demonstrating a commitment to environmental responsibility, you build trust and loyalty among customers who value sustainability, and build a brand for a better tomorrow.
How We Work
Our digital production lifecycle creates a clear, collaborative process, built to get things done without the overwhelm.
Research & Evidence
Understand what matters – to your users, your team, and your organisation. We’ll interview stakeholders, run site audits, and review the data to uncover the gaps and opportunities
Fearless Creativity
Design rooted in purpose – not just decoration. Together we’ll develop creative concepts that reflect your values, engage your audience, and bring clarity to your brand.
Sustainable Build
From code to content – we build light, fast, accessible websites hosted on 100% renewable energy. It’s performance with purpose, delivered using tools your team can actually use.
Launch
Launch! – Your launch isn’t the finish line, it’s a confident new beginning. We’ll give you the tools, training and support to keep momentum going, with room to evolve and grow.
Branding & WordPress Web Design
Indoor Self Storage
See how we refined the company’s understanding of their customers’ needs, personalise their brand and build them a website optimised for conversion.
Read The Story“Having worked with you, we feel that you really are marketing professionals. We trust you and you’ve taken the time to understand our business. We feel that you’ve given massive value to what we’re doing.”
Tim Bishop, Marketing Manager
Let’s Make a Start
