“From start to finish the Vu team have been faultless, not only is the end product incredible, so too is the journey.”
Pete Kelly, Imployable
A well-loved website will grow.
Organisations change, priorities shift and messaging moves forward, leaving content that doesn’t quite fit the structure that was built, or is no longer fit for purpose.
It’s tempting to throw it out, a new website, fresh design, and start over.
This fundamentally cuts across what your website is – a resource of information archived by search engines. Now is the time to embrace the content that has served you well and whip it into shape to support the long-term success of the organisation.
Many sites lack evergreen content that drives long-term engagement and SEO gaps, such as unoptimised keywords or low-ranking pages, mean missed chances to attract the right audience.
With a comprehensive website content audit, you can overcome these challenges. This process reveals what’s working, what’s not, and where new opportunities lie, enabling you to create content that drives traffic, improves user engagement, and aligns with your brand identity and goals.
Gain a clear overview of all your website’s content assets—what’s live, what’s valuable, and what might need updating or removal.
Identify top-performing posts, assess posting frequency and timing, and determine which platforms deliver the best return on your efforts.
Analyse keyword optimisation, audience alignment, and topic relevance to ensure your content stays meaningful and search-friendly.
Review content templates for consistency, usability, and how well they support your content, brand and audience engagement.
Identify content gaps, emerging trends, and SEO opportunities to boost visibility, rankings, and audience reach.
Examine your brand messaging, ensuring content reflects core values and includes evergreen pieces that maintain relevance over time.
A website content audit ensures every piece of content serves a clear purpose and has a place in your application.
By uncovering outdated or ineffective content, the audit helps refine messaging and optimise performance. SEO improvements and keyword relevance increase visibility, while evergreen content and purposeful subject matter build long-term value.
The result? A streamlined, impactful content strategy that drives traffic, boosts engagement, and strengthens brand identity.
Years of experience of managing content based projects and SEO mean yiu'll get a thorough analysis of your website’s content.
Receive clear, practical recommendations to improve content quality, optimise SEO, and align with business objectives.
Our audits focus on your unique goals, ensuring your content reflects your values and resonates with your audience.
A full stack of digital tools and experience will create a content strategy that delivers tangible, measurable improvements.
A website content audit is a detailed evaluation of all the content on your site.
It analyses performance, relevance, and SEO to see if your upcoming content changes will negatively impact your brand.
Content inventory provides a clear overview of your site’s assets, helping you identify valuable pieces, spot redundancies, and decide what needs updating or removal.
Without it you could throw away your best performing bit of content or miss opportunities to create the best piece of content in the future.
Yes, all content that is indexable is “doing” SEO, this audit identifies keyword gaps and uncovers new opportunities.
However, for a specific SEO focus that covers other elements to SEO like site performance and offsite linking then we would recommend an SEO audit.
A content audit should be done annually or whenever there’s a major shift in your business strategy, branding, or audience needs.
It goes without saying that prior to building a new website application is a great time for an audit.
Absolutely. The audit highlights opportunities for new content, focusing on SEO trends, audience interests, and evergreen topics aligned with your brand.
We will also challenge your brand purpose to help you create original content with a distinct voice.
Branding & WordPress Web Design
See how we refined the company’s understanding of their customers’ needs, personalise their brand and build them a website optimised for conversion.
Read The Story“Having worked with you, we feel that you really are marketing professionals. We trust you and you’ve taken the time to understand our business. We feel that you’ve given massive value to what we’re doing.”
Tim Bishop, Marketing Manager
