How Much Does Graphic Design Cost in the UK?
A practical guide to graphic design costs, AI, retainers, reusable artwork and better design briefs.
- Research & Insight11 min
What Should a Marketing Strategy Workshop Include?
A good marketing strategy workshop should turn unclear ideas into a practical route to market. It should help you understand your audience, sharpen your…
- Research & Insight18 min
What Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging and the next actions…
- Strategy & Transformation10 min
How long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what slows results down.
- Strategy & Transformation10 min
Questions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
- Strategy & Transformation9 min
Outsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
- Branding & Design13 min
How to define your brand voice: purpose, personality, and consistency that connects
From values to voice, micro-moments to mission. Exploring identity, emotion, and how brands grow through clarity in complex times.
- Advertising & Campaigns5 min
How to Create a Customer Journey Map
Understand your audience at every step. Spot what’s working, fix what’s not, and create smoother, more engaging experiences that meet real needs—not assumptions—across your…
- Branding & Design10 min
How to do customer research and the benefits you can reap
Customer research helps you understand needs, remove barriers, and build trust. It shapes smarter strategies, clearer messaging, and stronger relationships—making your work more relevant,…
- Advertising & Campaigns3 min
Digital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a recent industry report revealed…
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Richard Wain, Director