12 mins read
Advertising & CampaignsHow long does it take to see marketing results?
An honest timeline for marketing retainers including SEO and Google Ads, plus a 30, 60, 90 day plan and what...
Read NowWritten by Richard Wain,
Branding & Design
Great design is more than a logo; it’s the visual soul of your brand. In this section we explore striking identities, colour theory and typography tips to keep your brand looking sharp. Expect playful inspiration and practical pointers.
12 mins read
Advertising & CampaignsQuestions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
Read NowWritten by Dom Cooper,
11 mins read
Advertising & CampaignsOutsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
Read NowWritten by Dom Cooper,
16 mins read
Branding & DesignHow to define your brand voice: purpose, personality, and consistency that connects
From values to voice, micro-moments to mission. Exploring identity, emotion, and how brands grow through clarity in complex times.
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow to Create a Customer Journey Map
Understand your audience at every step. Spot what’s working, fix what’s not, and create smoother, more engaging experiences that meet...
Read NowWritten by Dom Cooper,
12 mins read
Branding & DesignHow to do customer research and the benefits you can reap
Customer research helps you understand needs, remove barriers, and build trust. It shapes smarter strategies, clearer messaging, and stronger relationships—making...
Read NowWritten by Stuart Johnston,
4 mins read
Advertising & CampaignsDigital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a...
Read NowWritten by Richard Wain,
10 mins read
Branding & DesignThe five stages of a brand
A brand is never static. This framework outlines how purposeful brands evolve from startup to clarity and community leadership through...
Read NowWritten by Dom Cooper,
10 mins read
Branding & DesignHow to do a website audit in seven steps
Understanding how review your website and do a website audit will put you in a good benchmarking position, helping you...
Read NowWritten by Dom Cooper,
4 mins read
Branding & DesignYou don’t need to resonate with everyone, you need to resonate with someone
The web is becoming more and more cluttered as we all use digital platforms to cut through the noise and...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow much does digital marketing cost?
A question we come across frequently is, 'How much does digital marketing cost?' Our research uncovered a UK average of...
Read NowWritten by Richard Wain,
7 mins read
Branding & DesignWhat a Pragmatic Design approach really means (and why it works)
We want to know why design can be so divisive and identify how navigating through that part of the process...
Read NowWritten by Dom Cooper,
4 mins read
Branding & DesignUnderstanding and using the psychology of colours in branding
Do you want to make a strong emotional connection with your target audience? Your brand's colour palette is important. Understanding...
Read NowWritten by Dom Cooper,
3 mins read
Branding & Design‘Do you have any good website examples you can show me?’…
Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes?...
Read NowWritten by Dom Cooper,
4 mins read
Branding & DesignTips on How to be Eco Friendly as a Small Business
With businesses responsible for 17% of the UK's total greenhouse gas emissions and over 30 million tonnes of waste per...
Read NowWritten by Richard Wain,
5 mins read
Branding & DesignHow can I use Canva images on my website?
Do you get photo envy when you see other sites displaying products in a neat, professional layout? Here’s how you...
Read NowWritten by Stuart Johnston,
6 mins read
Branding & DesignHow to create a professional email signature in outlook and gmail
Your email signature is much more than a convenient way to sign off a message, it is a stamp of...
Read NowWritten by Richard Wain,
6 mins read
Advertising & CampaignsBest corporate branding examples: The Companies, Products and People You Can’t Forget
The 2019 Edelman Trust Barometer Special Report found that 81% of us will only buy from brands we know and...
Read NowWritten by Dom Cooper,
6 mins read
Advertising & CampaignsHow much does it cost to rebrand a company?
Branding is an umbrella term covering a wide range of services so it’s not surprising that costs vary widely. Why...
Read NowWritten by Dom Cooper,
6 mins read
Branding & DesignBranding Ideas – things to consider
54% of consumers don’t trust brands so how can you make sure they believe in yours? Whether you are branding...
Read NowWritten by Dom Cooper,
5 mins read
Branding & DesignWhat is company branding?
Consistent branding has been shown to increase revenue by 23% but what is company branding and how do you put...
Read NowWritten by Dom Cooper,
11 mins read
Advertising & CampaignsWhat is a niche market in business – And how to find yours
Are you struggling to compete in your market? Perhaps your audience is too broad. 'Niching down' is often lauded as...
Read NowWritten by Dom Cooper,
17 mins read
Advertising & CampaignsUser personas: The Ultimate Guide, Process & Template
Amazon CEO Jeff Bezos is renowned in meetings for always including a spare chair for “the most important person in...
Read NowWritten by Dom Cooper,
6 mins read
Branding & DesignHone your brand message with a niche offering
Can you enjoy the benefits of big business results with a small marketing budget? Absolutely! The key is to refine...
Read NowWritten by Richard Wain,
3 mins read
Advertising & CampaignsSmall business marketing support with the Vu Tribe
We have spotted a recurring trend for the small businesses we support. We know there's a host of things they...
Read NowWritten by Dom Cooper,
4 mins read
Advertising & CampaignsWhy Customer Loyalty Programmes Work in E-Commerce
Running customer loyalty programmes is usually something people associate with large corporations – the Amazons of this world – but...
Read NowWritten by Dom Cooper,
4 mins read
Branding & DesignWhy Design Matters in Business
Design can be a tough sell. Sometimes it seems that the higher up the company food chain you go, the...
Read NowWritten by Dom Cooper,
7 mins read
Branding & DesignKnowing when the time is right for a rebrand
When is it time for a rebrand? Every business and marketplace is different so there is no simple answer. However,...
Read NowWritten by Dom Cooper,
4 mins read
Branding & DesignWhat is UX?
Although UX, short for User Experience, has become an increasingly important topic of discussion in web design in recent years,...
Read NowWritten by Dom Cooper,
2 mins read
Advertising & CampaignsQuestions to ask your web agency
Trying to put together a website from scratch for the first time can be a daunting experience. There are a...
Read NowWritten by Dom Cooper,