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Branding & DesignWhat Should a Marketing Strategy Workshop Include?
A good marketing strategy workshop should turn unclear ideas into a practical route to market. It should help you understand...
Read NowWritten by Stuart Johnston,
Research & Insight
Good decisions start with good insight. Our Research & Insight blog helps you dig into audience behaviour, market shifts, and digital trends – then use what you learn to shape better strategies. It’s where data meets action, without the jargon.
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Advertising & CampaignsWhat Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging...
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Advertising & CampaignsHow to Create a Customer Journey Map
Understand your audience at every step. Spot what’s working, fix what’s not, and create smoother, more engaging experiences that meet...
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Branding & DesignHow to do customer research and the benefits you can reap
Customer research helps you understand needs, remove barriers, and build trust. It shapes smarter strategies, clearer messaging, and stronger relationships—making...
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Research & InsightWhat is accessibility in digital?
This article looks at what is accessibility in digital? Why it plays an important role and Search Engines love it...
Read NowWritten by Stuart Johnston,
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Advertising & CampaignsDigital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a...
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23 mins read
Advertising & CampaignsWhat are the types of digital marketing?
I often get asked “What approach is right to take for my business?” The reality is that there isn't a...
Read NowWritten by Dom Cooper,
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Research & InsightUnderstanding Information Architecture and Its Role in Website Design
When it comes to re-building a website theres a lot of content to sort through, understanding what you want to...
Read NowWritten by Stuart Johnston,
10 mins read
Research & InsightHow to create a wireframe for a website – Choosing the right templates for effective website construction and content creation
Crafting a successful website goes beyond aesthetics; it's about creating an intuitive and user-centered digital experience. If you haven’t already,...
Read NowWritten by Stuart Johnston,
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Branding & DesignHow to do a website audit in seven steps
Understanding how review your website and do a website audit will put you in a good benchmarking position, helping you...
Read NowWritten by Dom Cooper,
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Research & InsightHow much does an ecommerce website cost in the UK
The UK's ecommerce market has reached £143 billion, so it's no wonder that businesses of all sizes are looking for...
Read NowWritten by Ben Atherton,
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Advertising & CampaignsHow much does SEO cost for small business owners in the UK?
How much does SEO cost for small business owners in the UK? There's no simple answer because of the many...
Read NowWritten by Dom Cooper,
16 mins read
Advertising & CampaignsThe Vu Online digital marketing jargon buster
Are you tired of being bamboozled with tech-speak? Like every industry, tech has its in-house lingo, but as a digital...
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40 mins read
Advertising & CampaignsThe Importance of Special Days in a Marketing Plan
Are you using special days in your marketing? Also known as relevant dates, special days cover a range of international,...
Read NowWritten by Dom Cooper,
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Advertising & CampaignsHow to plan a marketing campaign: seven steps
Tired of wasting marketing budget on aimless activities? Learn how to plan a marketing campaign with this simple seven step...
Read NowWritten by Dom Cooper,
5 mins read
Digital SustainabilityWhat is sustainable marketing? And how might a sustainable marketing agency help you?
Is your business concerned about the environment? Does it adhere to a certain standard of social responsibility? If so, sustainable...
Read NowWritten by Dom Cooper,
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Advertising & CampaignsWhat makes your product different from others?
What makes your product different? Differentiation is a potent weapon in the arsenal of a small business because they can...
Read NowWritten by Dom Cooper,
10 mins read
Research & InsightMastering site structure: Information Architecture for better SEO and user journeys
Effective website structure makes content easier to find, improves SEO, and builds trust, essential for both users and search engines.
Read NowWritten by Stuart Johnston,
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Advertising & CampaignsWhat are all the Google SEO tools?
With over two thirds of all search clicks favouring the top five listed results, business owners need as much help...
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Advertising & CampaignsHow to Get Better Testimonials and Case Studies from Your Clients
Do you regularly collect testimonials from your customers? Are your case studies telling the full story? In this guide, we...
Read NowWritten by Dom Cooper,
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Advertising & CampaignsHow to write a marketing plan for next year
Are you interested in learning how to write a marketing plan for the next 12 months? 77% of companies have...
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Advertising & CampaignsWhat is ethical marketing?
Ethical marketing is crucial for conscientious businesses looking to reach that market but what is ethical marketing? How does it...
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Branding & Design‘Do you have any good website examples you can show me?’…
Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes?...
Read NowWritten by Dom Cooper,
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Advertising & CampaignsHow to Delete Unsubscribed Contacts in Mailchimp
Did you know that customers that unsubscribe from your newsletters will still count towards your audience numbers for billing purposes?...
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Advertising & CampaignsHow to Create a Segment in Mailchimp
With a 73% market share, email service provider Mailchimp provide the muscle power for millions of digital marketing campaigns. But...
Read NowWritten by Dom Cooper,
20 mins read
Research & Insight3 Elements to SEO: Content, Technical & Backlink guide
Is your website featuring on page one of Google yet? According to HubSpot, three quarters of people never scroll past...
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Advertising & CampaignsGood causes, the local economy and insights into Digital
We wanted to do a good thing and we wanted to understand our position in the local economy so we...
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Advertising & CampaignsHow to use google adwords keyword planner
Did you know that fewer than 10% of web pages get any visitors at all from Google? Find out how...
Read NowWritten by Dom Cooper,
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Advertising & CampaignsGoals, Strategy and Tactics in digital marketing
What is the difference between Goals, Strategy and Tactics in digital marketing and why is that important?
Read NowWritten by Dom Cooper,
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Advertising & CampaignsWhy a digital workshop is a powerful tool
At the point where your digital project has stakeholders and they need to be included in the process for whatever...
Read NowWritten by Stuart Johnston,