13 min read
AI governance, a practical framework for adopting AI safely
AI governance keeps AI adoption transparent and safe, with clear rules for data, guardrails, human checks, and accountability.
Read NowRichard Wain
Founder
Background
Explore posts by Richard Wain—covering branding, storytelling, and how thoughtful design can drive positive, purpose-led change.
Recent writing
AI & Digital Tools
10 min read
One-page checkout for WooCommerce: reduce friction, improve speed, and increase conversions
One-page checkout can improve WooCommerce conversion when it removes steps, reduces typing, and makes express pay obvious.
Read Now4 min read
Learning from the Past: What Environmental Catastrophes Teach Us About AI Ethics
Artificial intelligence promises efficiency and scale, but history warns us that progress without foresight can have devastating consequences. From the Great Smog of London to...
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Why Too Much Flexibility Can Break Your Brand — And What to Do Instead
Many businesses want full control over their website layout and design — but too much flexibility can lead to off-brand pages and inconsistent user experiences....
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Digital Marketing Trends For 2025: from the AI revolution to purpose-led marketing
The rise of AI is grabbing the headlines, but digital marketing is about more than tech tools. For example, a recent industry report revealed that...
Read Now16 min read
Cookie law and privacy, a small business guide to compliance with our recommended tools
Back in May 2018, there was a big change in Europe for how our information is protected online. The GDPR regulations came in, with the...
Read Now8 min read
Thrutopia and Marketing: Stories From the Edge of a Better Tomorrow
Introducing the concept of Thrutopia and how Thrutopian principles might help us to reshape marketing in support of a thriving future.
Read Now8 min read
How much does Google Adwords cost? Pay-per-click advertising explained
Google is a leading player in the online advertising space, but how much does Google Adwords cost? UK businesses often ask this question, so we've...
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How much does digital marketing cost?
A question we come across frequently is, 'How much does digital marketing cost?' Our research uncovered a UK average of just over £1,000 per month,...
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An Update on Vu’s Sustainability Journey
Small businesses face many shared challenges at the moment, particularly when it comes to operating sustainably. We wanted to share some thoughts on our 'sustainability'...
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