Carpenter Oak
Craftsmanship Meets Clarity Laura Butlin and the team at Carpenter Oak design and build exceptional timber-framed buildings, combining craft, sustainability and architectural expertise. But while…
“Since launch, Vu have been on hand and quick to respond to all our queries as we navigate our way around. They are always friendly, enthusiastic and keen to find solutions.”
Lara Carter Fielding Financial
Struggling to Make PPC Spend Work Harder?
Are you pouring budget into PPC campaigns but seeing little return? Or are you on the edge of trying SEO or advertising because you are invisible in the search results?
Google Ads is the most common advertising channel online, and one of the most common reasons is poor keyword strategy.
Without carefully chosen keyword match types and a well-maintained negative keyword list, your ads could be triggering irrelevant searches and draining your budget.
Effective cost per click management starts with precision in targeting and not leaving it to the Google bots to manage!
Another challenge is ad relevance. If your ads don’t align with the intent of your audience, they’ll struggle to convert – even if they’re getting impressions. Conversion Rate Optimisation and conversion tracking are essential to identifying which ads resonate and which fall flat.
Even the best campaign can be undermined if it targets the wrong audience. Click fraud, low-quality traffic, and poorly controlled budgets can sabotage your results.
As a full service, Pay Per Click Advertising agency, we will help you with audience targeting, budget control measures, and active monitoring.
So you can stop paying for the wrong clicks and start reaching the right people.
Book a free 30 minute chat
Practical, no-nonsense digital advice. No jargon, no pressure, just (hopefully) some ideas you can action.
PPC campaigns that drive results
Is it just Google though? Our PPC services will help you determine which is the right platform for your audience…
Google, Microsoft, Facebook, Pinterest & YouTube PPC
As a full-service Ad agency, we do Google Ads but also support Microsoft Advertising, Meta Ads, Pinterest ads and YouTube PPC campaigns.
Each ad platform offers a different audience and approach, Pinterest hides ads well and thrives on visually appealing, inspiring content. Meta (Facebook and Instagram) benefits from bright, engaging, interactive ads with strong calls to action. LinkedIn excels with professional, informative content targeting specific industries and job roles.
For customers who want to tread a different path, short-form 30 second audio advertising on Spotify makes for a different customer experience. Our Spotify audio advertising can place your brand message and personality right into the minds of listeners through the oldest form of human communication: sound.
Whether you’re targeting users in search results, display networks, or video placements, our campaign optimisation services ensure you are targeting the right platform and that your spend goes further.
Keyword research, audience segmentation & geo-targeting
We begin every campaign by doing a deep dive into your audience. Gaining insights, strategic audience segmentation, interests, keyword research and location-based targeting.
From local PPC services to broader reach, we fine-tune targeting to match your budget and business goals, ideal for small businesses aiming to scale efficiently.
High-converting ad copy and landing page design
Clicks only matter when they convert. We work end to end from writing ad copy, creating professional imagery and designing WordPress landing pages with PPC landing page optimisation principles.
By focusing on conversion and improving Google Ads quality scores, we help you lower your Cost Per Click (CPC) and increase the Return On your Investment (ROI).
“Our work with Vu has proven them to be worth their weight in gold. Their ability and enthusiasm to understand a project, to know it inside out and to target our niche market has had astonishing results.”
Tools, tracking and transparent reporting
Full-funnel tracking with Google Tag Manager & GA4
We implement advanced tracking using Google Tag Manager and GA4 to give you full visibility into your PPC campaign performance.
Whether it’s lead form completions or ecommerce revenue(we also offer WooCommerce ecommerce website design), we ensure every meaningful action is tracked, measured and reported.
ROI-focused dashboards and regular insights
Our PPC dashboards present real-time data on click-through rates, cost per conversion, and campaign ROI.
You’ll get regular reports with actionable insights and meaningful results (not just big impression numbers) so you always know where your budget is going.
Conversion-led testing and continuous optimisation
So that you get found on search, we continuously test ad variations, landing pages, and audience segments to improve your conversion rate.
This test-and-learn approach helps us scale what works and cut what doesn’t, delivering better results over time.
Flexible PPC packages tailored to your goals
Transparent pricing for small businesses and e-commerce
We offer flexible PPC pricing with no hidden fees.
Whether you’re running a lean startup campaign or a full-funnel ecommerce strategy, our packages are priced (and limited) by ad-spend, which enables you to step up your campaigns as your business scales.
No lock-in contracts or confusing retainers
Our PPC services come with clear terms and short commitments.
We earn your trust through performance, not long-term lock-ins—so you stay because it works, not because you’re stuck. We give you full ownership, so if the time comes, you can just add a new agency to the account.
Strategy, setup and ongoing optimisation included
Each package includes an initial one month project setup and campaign. This involves the account setup, billing, keyword groups and budgets, research, and a months testing.
After that, we don’t just launch and leave, we stay proactive with regular testing, bid adjustments, negative keywords and creative refreshes to continually improve results.
Call to Action
Looking for a pay-per-click advertising agency that delivers real ROI, smarter targeting, and transparent performance?
Our pay-per-click advertising agency stories
Read More about Carpenter Oak
David Smith MBE
We helped a world-class signwriter transform decades of hard-earned craft into a digital course that would inspire learners worldwide.
Venture People
Guided a full brand refresh for Venture People, leading to 9 new enquiries in month one from a previously underperforming site.
Why Choose Vu?
End-to-End Process
We craft bespoke PPC strategies that align with your unique business goals, ensuring every campaign is tailored to deliver maximum results and drive targeted traffic
Transparent Reporting
Receive clear, regular reports and updates with straightforward explanations, so you always understand how your campaigns are performing and where your budget is being spent.
Ethical Practices
We focus on ethical, sustainable PPC methods, avoiding deceptive tactics to protect your brand’s reputation and ensuring long-term, credible results.
Market & Customer Research
Our strategy (where possible) is grounded in market and customer research. By analysing trends, competitors and preferences, we gain insights that inform design decisions.
FAQs
Vu Digital are a certified B Corporation, as a Pay Per Click Advertising agency we run campaigns across major platforms including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest and more.
As a full service marketing agency we will likely want to workshop some effective routes to market ensuring that the chosen platform is selected based on your target audience and business objectives.
We price to setup, test and then manage ongoing PPC accounts, this means we get to work on the account and tweak what is working over time.
With Google Ads for example we do this through iterative keyword selection, bid management, negative keywords performance analysis, we also have antispam software to stop wasted budget.
With visual ads they can need refreshing over time for audiences that have already seen the ad and not engaged.
This approach focuses on reducing cost-per-click (CPC) while increasing ad relevance and conversion rates, ensuring you get the most out of your advertising budget.
Like most agencies we offer detailed monthly reports that include metrics like impressions, clicks, click-through rates, conversions, and return on ad spend (ROAS).
We also offer enhanced reporting where we bring together all the channels we are using and build a fuller marketing funnel report – some clients have been with us over a decade and have evolved entirely bespoke metrics and reports.
Regular meetings are held to review the results and discuss any adjustments needed for optimal performance.
Google Ads in particular is often very effective for driving targeted traffic and achieving quick results, this is because our patterns for buying so frequently involve a search engine.
However, it may not be suitable for low-value items where the clicks per conversion arent cost effective or taking new products to market where there will be minimal search demand.
In such cases, Social ads might be more effective, offering the abilty to target hobbies and interests and getting broader visibility.
Budgets vary depending on your industry, goals, and competition.
Roughly, most platforms require at least £10/day (£300/month).
We help you assess realistic ad spend, focusing on cost per acquisition (CPA) and return on ad spend (ROAS) to make sure your investment works hard.
Absolutely. Local PPC campaigns are highly effective for small businesses looking to generate leads or footfall. We tailor campaigns for your service area, audience, and budget to maximise impact.
Yes. We run Google Shopping, search, display, and remarketing campaigns optimised for ecommerce growth. From product feeds to conversion tracking, we ensure your ads drive sales.
Discovery Workshops, Research & Analysis
Department of Health and Social Care
To provide practical, evidence-based recommendations to the DHSC, so employees can benefit from an improved intranet.
Read The Story“Huge thanks this week to the gang at Vu Online who have moved at light speed to help me out, and who are generally just all round lovely people.”
Georgie Moores, DXW
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