TEDct
To identify and provide the ideal mix of digital services to deliver TEDct a functional, stylish and brand-consistent website.
“From start to finish the Vu team have been faultless, not only is the end product incredible, so too is the journey.”
Pete Kelly, Imployable
Why most impact reports fail to communicate real change
Too many impact reports look the part but fall short on clarity, strategy and connection.
They’re beautifully designed documents that miss the deeper story, the why behind your work. Most design agencies approach these reports like any other brochure.
But you’re a purpose-led organisation, your impact deserves more than just polish.
An effective impact report isn’t just about aesthetics, it’s a communication tool.
It helps funders, partners and communities understand the real-world change you’re making. That requires an understanding of both your organisation’s goals and how to translate them into measurable, inspiring narratives.
That’s why we approach impact report design differently, through a strategy-first lens that reflects your values and delivers clarity, not just design.
Want to chat about your impact report?
Practical, no-nonsense digital advice. No jargon, no pressure, just (hopefully) some ideas you can action.
Why your impact report deserves more than a graphic designer
The difference between design and impact storytelling
Your impact report isn’t just another piece of marketing collateral. It’s your chance to build credibility, demonstrate transparency, and connect emotionally with your audience.
Yes, design matters. But beautiful graphics alone won’t tell the full story.
What you need is narrative clarity: a way to guide readers through your intentions, actions, and outcomes. From big-picture purpose to practical detail, great impact storytelling aligns data with meaning and turns facts into trust.
A graphic designer might make it look good.
But unless they understand impact measurement (perhaps first hand as a BCorp), stakeholder communication, and behaviour change, the result can feel flat. That’s why storytelling, structure and strategy need to come first.
Why B Corp digital agencies bring more to the table
Working with a B Corp digital agency means you’re not starting from zero. We’ve been through impact assessments ourselves, we understand materiality and KPIs, and we know how hard it is to balance authenticity with promotion.
We don’t just make your impact look good, we help you communicate it in a way that’s meaningful, measurable and motivational.
Whether you’re reporting through the B Impact Assessment or your own custom framework, we bring the experience to structure your story clearly.
And because we do this work for digital, print and interactive formats, we’re thinking about engagement from day one, making sure your content works across channels and lasts longer than a PDF download.
“I have worked with very many design agencies over twenty years and this team has simply been remarkable in terms of design ability, technical talent and customer service. They really are outstanding.”
What a purpose‑led impact report looks like
As a certified B Corporation, Vu Digital embeds ethical and environmental values into every creative decision.
Narrative, metrics, and human stories in balance
A strong impact report does more than list achievements; it reflects your organisation’s values, vision and the journey you’re on.
We help you balance strategic reporting with emotional connection. That means combining clear metrics (so your progress is measurable) with authentic stories from the people affected by your work. It’s not about over-polishing. It’s about telling the truth with care, clarity and confidence.
Whether you’re reporting on carbon savings, community investment or mental health support, your numbers only make sense when framed by context and meaning.
Visual continuity, accessibility and readability
Every purposeful organisation needs to be proud of how it presents itself, but impact reports have specific design requirements. They need to be clear, consistent, and accessible for all your audiences, including investors, customers, staff and the communities you serve.
We apply best practices in visual hierarchy, brand alignment, and accessibility. That means choosing readable typography, thoughtful colour contrasts, mobile-friendly layouts, and interactive elements where they add value.
Whether it’s a print-ready PDF or a digital-first report, we’ll make sure it doesn’t just look good, it performs well too.
Our impact report design process
Crafting an impact report that reflects your purpose, values and credibility takes more than layout and colour choices.
Here’s how we approach every project to deliver something that truly speaks to your audience.
Research, audit & discovery
We start by digging deep. That means reviewing your previous impact reports (if you’ve created them), auditing your current branding, and aligning both with your wider goals.
This isn’t just a design brief, it’s a discovery process. Whether you’re a B Corp following a structured framework or an independent organisation looking to communicate your values, we help shape a report that’s fit for purpose.
We also bring ideas for creative direction (such as working with illustrators or exploring interactive elements) to make sure each report has its own identity.
Wireframes, visual drafts & revisions
Our design process is collaborative and agile. We begin with quick mock-ups and wireframes, evolving them through early feedback to avoid wasted effort later on.
Before anything is fully flowed out, we’ll have a shared understanding of layout, tone, and visual direction.
From there, we typically include two rounds of revisions in our process. But because you’re involved early and often, those revisions are rarely major, the clarity is already baked in.
Final delivery: print, digital or hybrid format
Most clients choose digital PDFs, especially when reports are shared by email or hosted online.
But if you need print-ready versions, or a fully interactive web-based experience, we can create that too.
Every final output is delivered in accessible formats, and we offer testing to ensure it meets digital accessibility standards.
Ultimately, the goal is to deliver a report that doesn’t just look good. It builds trust, invites engagement, and proves your impact with confidence.
Get in touch to start your impact report
What we’ll need from you
Don’t worry if you’re not quite ready. We can help guide the process from wherever you’re starting.
To begin your project, we’ll need to review any previous impact reports, brand guidelines, data, and any rough ideas of what you want to share.
If you don’t have those things, we can help you gather them, refining your goals, metrics and story along the way.
Whether you’ve already mapped out your report or are still figuring out what to include, we’ll meet you where you are.
“Bright, new, fresh and friendly just like the guys at Vu!”
Next steps & timeline
It starts with a chat. No sales pitch, just an open conversation about your goals, needs and timeline.
If there’s a fit, we’ll provide a costed project plan outlining each phase of the work, what we’ll deliver, and what we’ll need from you at each stage.
Projects typically run for 4–8 weeks depending on content complexity and available resources.
The design part can move quickly, but timelines vary depending on things like copywriting, illustrations, photography, and stakeholder input.
When you’re ready to create a purposeful impact report that truly reflects your work, we’re ready to help.
Call to Action
Looking for Exeter-based impact report design that reflects your values and connects with your audience? Let’s bring your story to life.
Why choose Vu?
Collaborative Agile Partner
We believe good design is built together. Our practical, team-focused approach brings internal and external stakeholders into the process early, unlocking creativity and ensuring the final work is grounded in shared goals and fresh perspectives.
Design that reflects your values
Every creative decision is shaped by your mission, audience, and purpose. From ethical branding to consistent application, we ensure your visual identity feels authentic and connects at every touchpoint.
End-to-end process with results
We run focused workshops, explore visual directions iteratively, and refine every detail before final delivery. Our full-service design process brings structure and flexibility, creating outcomes that are both strategic and striking.
Insights-driven creative strategy
Where applicable, our design thinking is rooted in research. From competitor analysis to customer interviews, we use insights to inform design choices that stand out in your market and speak to the right people.
Ready to see some Graphic Design Projects?
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FAQs
An impact report is a document that shows the difference your organisation is making: whether socially, environmentally, or within your community.
It helps build transparency, communicate with stakeholders, and position your brand as genuinely purpose-driven. We’ve designed impact reports that have helped clients secure funding, generate new leads, and attract press attention.
Whether or not you’re a B Corp, it’s a powerful tool for credibility.
Not at all. Impact reports aren’t exclusive to B Corps. While B Corp certification offers a useful structure, we regularly work with charities, CICs and SMEs who want to report on their positive impact.
We’re experienced in both formal and informal reporting approaches, and we can help guide the structure, whatever framework you follow (or don’t).
Yes and we do, every time. We don’t just make your content look good; we help shape the narrative.
Whether you have all your stats ready or you’re still figuring out what you want to say, we’ll help you audit past reports, gather key content, and consult with our internal experts or external partners where needed.
Think of us as a creative partner, not just a design agency.
Most of our clients choose a digital PDF as the primary deliverable, easy to share by email or publish on your site.
But we also design for print and, if needed, can deliver interactive or web-based versions. Every project includes a conversation about your audience and goals to make sure the format fits your needs.
It depends on how much content you already have. We typically work to a 4–8 week timeline.
We move quickly through creative mockups, wireframes and design drafts, but it’s the content gathering (copy, illustrations, photography, metrics) that often determines delivery time.
You’ll receive a clearly costed plan up front, including what’s required from your side and when.
Yes, accessibility is part of our standard process. We check for contrast, font readability, layout clarity, and overall structure, ensuring your report is inclusive and compliant with accessibility best practices.
Whether print or digital, your report will be clear, inclusive, and usable for all.
We’re flexible: whether you prefer project-based packages for a one-off design or recurring, retainer-based access to design support, we can tailor a plan to match your needs, budget, and delivery schedule.
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Tim Bishop, Marketing Manager
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