Venture People
Guided a full brand refresh for Venture People, leading to 9 new enquiries in month one from a previously underperforming site.
“From start to finish the Vu team have been faultless, not only is the end product incredible, so too is the journey.”
Pete Kelly, Imployable
Is your brand missing the mark?
A brand is more than just a logo or a name, it is the promise of what to expect each time we interact with it.
Great brands earn their place by standing for something meaningful. Their work reflects this commitment, and over time, the brand becomes synonymous with those values and promises.
Without a clear brand strategy or consistent identity, your business risks being overlooked in a crowded marketplace.
Many organisations struggle with brand awareness, weak visual identity and inconsistent messaging, making it hard for customers to connect or trust what you stand for.
When your values, tone of voice and visual elements don’t align, it leads to confusion, reduced engagement and missed opportunities for growth.
Call to Action
Practical, no-nonsense branding advice. No pressure, just (hopefully) some ideas or external input you can action.
Strategic brand development that reflects your values
Define your brand purpose and positioning
We get it, you want to see the visuals, but getting them right starts way back with your customers and marketplace.
We help you clarify your mission, vision and values, laying the foundation for brand positioning that resonates with your audience and aligns with your long-term goals.
Build a brand identity that’s consistent and compelling
From logo design to typography, colour palettes to imagery, we create visual systems that reflect your brand personality and stand out across every touchpoint.
This collaborative and inclusive approach builds the consistency and depth needed to grow long-term brand equity.
Create messaging that connects and converts
We can help you craft a brand voice and core messages that speak directly to your audience, reinforce trust, and support customer decision-making across digital and offline channels.
Visual branding and assets that work in the real world
Logos, typography and adaptable identity systems
Your visual identity needs to perform across every touchpoint, from mobile screens to large billboard signage. We design flexible visual identity systems with a clear hierarchy and considered typography that maintain clarity, recognition and impact.
Responsive by design, your logo and assets will scale cleanly across platforms while reinforcing your brand equity.
Brand guidelines that scale with your business
As your team and marketing activity grow, consistency becomes essential. We produce detailed brand guidelines covering everything from logo usage and colour principles to photography style and tone of voice.
These documents make it easy for internal teams and external partners to keep your brand architecture coherent and professional.
Templates and marketing collateral
We deliver branded templates and materials that are ready to use across social media, email, presentations and print.
Designed to reduce production time and protect visual consistency, each asset reflects your brand identity while adapting to practical, everyday marketing needs.
"There was a huge difference between the level of sophistication of your processes and the processes that I saw locally… yours were way deeper and way more informed… you were very agile and adept at applying them to this non-ordinary situation."
Launch, evolve or rebrand with confidence
Naming and identity
A strong naming strategy plays a crucial role in shaping your brand’s identity.
It’s not just about finding something that sounds good it must also reflect your brand values, resonate with your target audience, and stand out in the marketplace.
Through collaborative workshops and market research, we can help you create a name that supports long-term brand awareness and fits seamlessly within your brand architecture.
Architecture and audience clarity
Brand architecture defines how your products, services, or sub-brands relate to each other.
Whether you’re a startup building from scratch or an established business expanding into new areas, we help clarify and structure your brand hierarchy.
This builds a strong foundation for growth and avoids confusion across platforms and touchpoints.
Start-up and SME brand development
For early-stage businesses and growing SMEs, we offer branding services that balance strategy and speed.
From quick-turnaround essentials to deeper positioning work, we tailor our approach to match your business goals and market entry strategy.
Rebranding for growth or transformation
If your current visual identity system no longer reflects your business, a rebrand can unlock new opportunities.
We guide organisations through sustainable digital transformation, which can sometimes change the vision and mission of an organisation.
Rebranding for purpose
Vu Digital are a certified B Corporation branding agency based in Exeter. So, when it comes to brand development, we have a clear inclusive, client centric process that respects existing brand equity while aligning with future direction, audience needs and strategic goals.
There are four elements to branding with Vu:
Vision
We begin by developing a brand strategy, which involves understanding your market position and your value proposition for customers. We strive to understand your vision and mission (or help you define them) to create a clear roadmap for progress. This ensures you resonate deeply with your customers and feel more connected to your team.
Values
Organisations often struggle to align and communicate their team and customer values effectively but continue with campaigns to get the word out. Without proper alignment, it’s challenging to form meaningful connections, leading to ineffective campaigns and dissatisfaction with platforms or agencies.
Voice
Stand out from your competitors by crafting a unique voice. Define your brand personality and tone to guide consistent content creation. This helps customers appreciate your value beyond just price, building a loyal community around your brand that generates raving fans and authentic referrals.
Visuals
Then we use our Vision, Values & Voice to inform our Visuals. Graphic design is only as strong as its brief, once all of the above is created we have some meaningful parameters to work to and a springboard for something really special.
"The process was inspiring. The Vu team brought energy, insight and creativity that genuinely lit a spark in us."
Evolving your brand with strategy, agility and purpose
Modern branding is about more than logos. It’s about shared values, communicated consistently across every touchpoint. A strong brand experience adds meaning at each stage of the customer journey, building emotional connection and trust.
Our clients are often innovating, exploring new markets, or responding to shifting customer expectations. That’s why we take an agile approach to brand refreshes, protecting what works while evolving identity, tone, and messaging to stay relevant.
For major transformations like mergers, acquisitions, or strategic pivots, your brand identity may need a complete realignment. Vu supports these shifts with a stakeholder-led process, ensuring buy-in and clarity across internal and external audiences.
We bring strategic thinking and design pragmatism to every project, blending research, collaboration, and delivery management to create not just great brand assets, but great experiences throughout the journey.
Once you have created your brand, we can be on hand to activate it through creative graphic design services for brochures and marketing collateral.
Call to Action
Looking for a branding agency that defines your purpose, builds connection and delivers a visual identity that stands out?
Why choose Vu?
Collaborative Partner
Our pragmatic approach to collaborative design focuses on practicality and teamwork. By involving internal and external stakeholders, we ensure diverse perspectives and increased creativity, delivering both visually appealing and meaningful designs.
Purpose-Focused Approach
We aim to align every aspect with your brand’s core mission and values. This helps ensure design decisions resonate with your audience, creating consistency and authenticity across all touchpoints.
End-to-End Process
Starting with goal-oriented workshops, we progress through iterative design phases, incorporating feedback through to asset production. This approach delivers cohesive, impactful solutions in a timely manner.
Market & Customer Research
Our strategy (where possible) is grounded in market and customer research. By analysing trends, competitors and preferences, we gain insights that inform design decisions.
Examples of Creative Brands we have developed
Read More about Venture People
TEDct
To identify and provide the ideal mix of digital services to deliver TEDct a functional, stylish and brand-consistent website.
Growers Organics
To build a fresh, modern website that could effortlessly handle Growers Organics unique seasonal ordering and delivery system.
FAQs
Poorly executed branding can erode years of hard work and positive association with the brand.
Customer confusion may arise if the new brand lacks clarity or consistency. Internally, resistance from employees accustomed to the old brand can affect morale and operational efficiency.
Updating all brand touchpoints and navigating potential legal issues such as trademark conflicts can add complexity and cost to the rebranding process.
Careful planning, clear communication, and stakeholder engagement are essential to mitigate these risks and ensure a successful transition to a revitalised brand identity.
We would advise being sure on the reason and goals for the rebrand, then conducting market research and competitor analysis to identify it is the right thing to do.
Consider internal alignment and customer support from stakeholders is there, enthusiasm and commitment throughout the rebranding process is essential for its success.
Understanding the scale of the brand touchpoints and expenses for replacing van wraps, signage, and other marketing materials is important.
Developing a detailed timeline and budget helps manage expectations and ensures a structured approach to implementing the new brand identity.
It can vary significantly depending on various factors such as the organisational size, complexity of the brand strategy, internal experience and sign off/scope of changes.
Generally, rebranding can take several months to complete as it involves multiple stages, including research and planning, design development, stakeholder consultations, implementation, and rollout.
Consider your brand to be every touchpoint between you and your customers.
With every touchpoint you convey a value and make a promise, as you move towards a point of purchase you either live up to it or fall short.
By refreshing the brand identity to better understand your audience and current market trends, organisations can tell the narrative that is true to them and grow their voice authentically.
A well-executed rebranding effort can attract new customers, quality staff, expand market reach, and increase the company value.
Branding is more than just visual design—it’s the way your business looks, talks, and makes people feel. It includes your logo, tone of voice, visual identity, messaging, and even the emotional connections you build with customers. A logo is one component, but a strong brand shapes perception and drives loyalty over time.
Our process usually starts with deep research—understanding your audience, values, and marketplace. Then, we define your strategy, create visual assets, build messaging, and deliver scalable guidelines and templates. Finally, we support implementation across touchpoints to ensure alignment and cohesion.
Timeline and cost depend on project scope. A standalone logo might take a few weeks, while a full strategic branding package may take a few months. Costs can vary significantly—from smaller businesses to larger enterprises, the key is aligning the level of service with your goals and resources.
Collaboration is essential. From workshops to feedback sessions, your perspective ensures the brand truly reflects your personality and purpose. Most successful projects thrive when your team is actively engaged throughout the process.
Branding & WordPress Web Design
Indoor Self Storage
See how we refined the company’s understanding of their customers’ needs, personalise their brand and build them a website optimised for conversion.
Read The Story“Having worked with you, we feel that you really are marketing professionals. We trust you and you’ve taken the time to understand our business. We feel that you’ve given massive value to what we’re doing.”
Tim Bishop, Marketing Manager
Let’s Make a Start
