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Advice & Guidance

We are WordPress website design specialists delivering SEO optimised, customer centric WordPress applications for businesses owners, SMEs, not for profit, and digital marketing teams across Devon, the south west and the UK.

4 mins read

Advertising & Campaigns

How to connect WooCommerce to Facebook shop via the WordPress for Facebook plugin

We've found that some of our customers, especially those with fun social brands like kids' toy sites, benefit from connecting...

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Written by Ben Atherton , December 1, 2022

7 mins read

Advertising & Campaigns

What is Google Analytics 4? Do I need it? And what should I be doing with it?

Sounds technical, don't worry this is an article written by a small business for small businesses that implies no experience...

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Written by Dom Cooper , November 23, 2022

7 mins read

Branding & Design

What a Pragmatic Design approach really means (and why it works)

We want to know why design can be so divisive and identify how navigating through that part of the process...

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Written by Dom Cooper , November 15, 2022

17 mins read

Storytelling & Content

How to create a landing page and convert more website visitors

Over the years we have found a positive relationship between the conversion rate of visitors when they land on a...

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Written by Dom Cooper , November 10, 2022

4 mins read

Digital Sustainability

What if our Fee Structure Supported the Planet?

We've been wondering whether changing our pricing structure could help encourage sustainable business. Thanks to a bit of inspiration from...

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Written by Richard Wain , October 17, 2022

18 mins read

Storytelling & Content

How to create a content strategy: a practical guide for growing brands

Most successful businesses have a clear content strategy. But how do you create one that’s simple, purposeful, and actionable?

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Written by Stuart Johnston , October 13, 2022

4 mins read

Storytelling & Content

How to work out conversion rate and take control of your marketing

Conversion rate optimisation (CRO) can (and does) increase enquiries and sales, with some businesses reporting uplift of a third or...

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Written by Dom Cooper , September 30, 2022

5 mins read

Digital Sustainability

5 reasons why image compression is important

Does your website load within 2.5 seconds? If it doesn't, you are likely to be losing valuable visitors - and...

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Written by Dom Cooper , September 30, 2022

5 mins read

Digital Sustainability

What is sustainable marketing? And how might a sustainable marketing agency help you?

Is your business concerned about the environment? Does it adhere to a certain standard of social responsibility? If so, sustainable...

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Written by Dom Cooper , August 16, 2022

4 mins read

Advertising & Campaigns

Are you reaping the benefits of Google reviews?

The fact that 77% of consumers either 'always' or 'regularly' read reviews before visiting a business is just one of...

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Written by Stuart Johnston , August 5, 2022

4 mins read

Advertising & Campaigns

What makes your product different from others?

What makes your product different? Differentiation is a potent weapon in the arsenal of a small business because they can...

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Written by Dom Cooper , June 14, 2022

10 mins read

Research & Insight

Mastering site structure: Information Architecture for better SEO and user journeys

Effective website structure makes content easier to find, improves SEO, and builds trust, essential for both users and search engines.

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Written by Stuart Johnston , April 26, 2022

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