Indoor Self Storage

Indoor Self Storage offers flexible, secure, and purpose-built storage solutions for both personal and business customers.

With multiple branches, a growing client base and a new marketing lead in place, they needed a website and digital strategy that could support long-term growth and measure the impact of their marketing properly.

We packed a punch

Impressed by the professional look and feel of our website, and those we had designed for our customers, ISS’s new Marketing Manager suggested us as a possible digital partner.

As it happened – we were already on the mind of their Managing Director, who had attended one of our events. Coincidence or was it meant to be?

The new marketing manager brought a clear vision: data-informed decisions, not guesswork. At the time, the business had some basic reporting in place, but not complete clarity on what was working.

There were campaigns running, ads across platforms, but no joined-up picture. Which channels were converting? Which keywords were pulling in leads? It was hard to tell.

That’s where we began.

Taking stock

Rather than tinker with their existing set-up straight away, we started with some workshops to uncover what people love about Indoor Self Storage.

Through structured research, we identified the most common use cases across business and personal audiences.

Stock storage, tools, documents for businesses.

Moving home, home improvement, or hobbies for individuals.

This allowed us to rewrite the brand messaging to match real-world need states, and create targeted landing pages for each one. Ads weren’t just running, they were speaking directly to the right audience, in the right way.

Panning back out with a collection of personas to serve, we helped the trust further by clarifying their brand and refining their mission statement.

Trustworthy, safe and customer-centric emerged as core values along with the tagline ‘We take the stress out of storage, bringing clarity to your next step.’

Rounding the edges

We softened their logo, defined their colour palette and created a branding document for consistency.

This approach of consistency was then brought into the advertising plan for the year, as we helped ISS look at every touch point from a persona perspective – simplifying the messaging and reducing the design time of each flyer/leaflet.

We introduced UTM tracking and QR codes to all major campaigns. That meant the team could finally see which adverts, keywords and platforms were generating traffic (and more importantly) which ones were leading to conversions.

On the SEO side, we audited their presence, defined a realistic keyword strategy, and started measuring post-launch traffic and goal completions.

We then built ISS an SEO-optimised WordPress website, creating several dedicated landing pages for the key business and personal services with our personas held at the heart of them.

This led to a brand communication that held the customer aspirations, not the transaction, mirroring the fantastic Indoor Self Storage team and their caring, personal service.

The Solution

By uncovering what mattered most to their customers and refining their messaging, we delivered a clear, conversion-focused website that balances visual impact with performance.

Getting to heart of why your customers choose you and spending time in the discovery & branding work enabled a swifter production for the marketing elements that followed.

It enabled the organisation to simplify its advertising strategy and create focussed landing pages for both their digital and print advertising campaigns.

And each month, we meet with Indoor Self Storage to review performance across SEO, ads and site behaviour. Tracking what’s working and what needs attention.

They’ve built a habit of data-informed decisions: monitoring which search terms convert, where their best leads are coming from, and which parts of the funnel need refining.

It’s not just reporting for the sake of it, it’s reporting that drives action.

“You were able to break it down and give us all those pieces step by step with the workshops we did. We found that really useful and I don’t feel we could have done that.”

The results

Since launch, Indoor Self Storage has seen measurable growth across key areas. Turnover has increased through persona-led advertising campaigns.

Most notably, Website traffic and backlinks have more than doubled and we’ve seen a 10% uplift in rankings for higher-value commercial search terms, demonstrating the power of combining strategy, user insight and SEO best practice.