Family Separation Support Hub

The Family Separation Support Hub, founded by Only Mums and Dads, offers centralised, child-centric advice and local referrals for families navigating separation and divorce in the UK.

Centralised Child-Centric Support

Existing clients Only Mums and Dads identified a critical gap: the lack of a centralised resource in the UK for up-to-date advice and local referrals related to child-centric separation and divorce.

Families often face confusion and unnecessary expenses by going straight to high-cost professionals like divorce solicitors without exploring more cost-effective alternatives like mediators.

Our task was to create a comprehensive online hub that consolidates support articles and enables users to find and connect with local professionals.

This involved developing a robust, user-friendly website that would act as a “separation library,” guiding individuals on what steps to take, where to seek support, and how to access necessary resources with an aim to create a child-centric separation.

Designing Functional and User-Friendly Digital Solutions

The website required complex functionality to serve its dual audience: families in need of support and professionals offering services.

Key features included:

Professional Profiles and Local Search

Professionals could create and manage profiles that displayed on a searchable map, allowing users to find and contact local support services.

User Registration and Subscription Management

Professionals needed to sign up for the hub, maintain their profiles, and manage subscriptions. We developed backend functionality to handle user registration, subscription payments, and profile updates efficiently.

Content Organisation and User Experience

With a vast amount of content to manage, we conducted extensive keyword research to optimise for specific searches related to separation and divorce. The website architecture was designed to categorize and organise this content intuitively, using card layouts and multiple navigation paths to ensure users could easily find the information they needed.

Users could approach the content through various entry points, such as exploring articles about specific professionals like barristers or addressing direct practical questions such as managing child arrangements or dealing with grandparents during a separation.

Social Impact Branding

With experience of designing to the Government Design System (GDS), we used these principles to lay out something that would feel authoritative and with muted tones of blue and green we created a safe space for users.

By creating a centralised, professional, and accessible online hub, we have enabled families navigating separation and divorce to find the support and resources they need efficiently.

The hub now serves as a crucial tool in helping individuals make informed decisions and access the right kind of professional assistance.

The Solution

Developed a professional, user-centric online hub offering comprehensive support and local referrals for family separation.

Joining the dots for a strong market position and unique opportunity. Do you want to work with an agency that will help you architect your opportunity?