Elmstar Machinery

Revving Without Results

Elmstar’s website was outdated and misaligned with the business. It still featured content from years ago and no longer reflected the commercial growth they were targeting.

Internally, founder Jason was driving growth across the business. But with so many demands on his time, he needed a clearer digital direction to match his ambition.

“We still had Christmas 2021 messaging live. The site didn’t reflect where we were heading.”

He’d had mixed experiences with web designers before and lacked a sounding board who could challenge and support his thinking. 

There were also internal blockers. Content delays, changing priorities, and the typical overwhelm of an SME leader wearing too many hats.

Jason needed more than a website. He needed brand alignment, strategic direction, and a team that would guide him through the process of more consistent lead generation.

“I couldn’t convey what I wanted. You were patient and kept nudging me forward.”

What We Did

• Brand workshops to define the audience and messaging
• Created clear, benefit-led & Impact aligned brand messaging
• Promo Video for the homepage Event film & Social clips
• Delivered a high-performing WordPress website
• Launched a Google Ads campaign to drive leads
• Ongoing strategic support as part of a digital retainer
• Community Event planning & Content marketing

Finding the Right Gear

Over the next 12 months, Jason led the charge through a growing and evolving brief whilst trying to balance the day-to-day operations with a major digital overhaul. 

As the project shifted, he stayed committed to getting it right. Our role was to offer structure, clarity and patience to help move things forward at the right pace.

“We made a big task for ourselves. But you gave us the right advice, and stuck with us as it grew.”

The Solution

A complete digital refresh, combining audience-focused messaging, video storytelling and a high-performing website. Giving Elmstar the tools, support and visibility to grow with confidence.

Once the website and ads went live, the difference was immediate.

• Weekly commercial hire leads through the new site
• Increased phone enquiries from better-informed customers
• New contracts, including a major ongoing relationship with Torbay Council
• Business growth that required fleet expansion

“It’s your fault I’ve got no money, it’s all tied up in new machines!”

The Impact

Jason now sees his website as a critical sales tool and Vu as a long-term partner, supporting not just digital growth, but wider business development. 

“I don’t know jack about marketing. I just tell you the goal, share my plan and you show me a better way to get there!”

Elmstar have recently made the move to a larger premises, and through the partnership, Jason was introduced to trusted contacts for signage and business development professionals who all add value to the organisation.

Since then, we’ve launched our first community demo day, creating space for brands to engage with schools, local communities, and commercial audiences.

“Highly, highly recommend. Not just for what you build, but how you think. And also who you know.”