Attomarker

Arising from the award-winning work of Professor Andrew Shaw’s Research Group at Exeter University, Attomarker aims to deliver the gold standard in rapid diagnostics for the personalised health market.

Using small volumes of blood, health professionals can run tests to detect COVID-19, obesity risks, food allergies, antimicrobial resistance and more.

Branding: it’s in our DNA

Having shared an office with the Vu Online team, iOS developer Nick Ager knew exactly who to turn to when it came to the branding and UX design aspect of his technical work on Attomarker’s Biomark app.

He was also aware of our strategic process of identifying a company’s target audience and presenting marketing messages to them in the most effective way.

We are not experts in blood testing and the Liver Game brief was unique, “can you create a warm welcoming ‘Liver’ character?”

As ever, the success of any project is down to effective collaboration with the team and putting the customer experience at the heart of the design.

Game for a challenge

User experience (UX) design can make or break an app, so our first task was to understand the purpose of the app and its target audience.

Attomarker provide a lot of technical information in their flagship Biomark app, and this is part of its market appeal. The challenge was presenting this detail to users without overwhelming them.

By working creatively with Attomarker’s existing brand assets, we designed a graphic interface which used colour and charts to help users navigate the app while breaking up the text. We designed several screens (dashboard, medical history page, etc.)

We also worked with Attomarker on ‘gamifying’ their liver function diagnostics tool.

We designed an animated character as part of ‘The Liver Game’, a companion app designed to help people improve their lifestyle through education and frequent monitoring of liver function.

Appealing to a younger market is important for companies looking to promote early health interventions, and often, experts in their field can get value from an external agency to simplify the message for the layman.

Hit the mark with your next app

For brands like Attomarker aiming to lead in personalised medicine, it is essential to balance speed, diagnostic accuracy, clarity of presentation, and visual appeal.

The Solution

By working creatively with Attomarker’s brand assets, we designed a user dashboard and a fun character for two mobile apps.

Branding and UX design are as important to building a successful app as writing the code. Speak to Vu about how we can add value to your next app.