10 min read
The human touch in an artificial world
A look at why our quirks, mistakes and real-life experiences are becoming more valuable in a world increasingly filled with AI-generated content.
Read NowDom Cooper
Recent writing
Opinion & Updates
27 min read
How Much Does Graphic Design Cost in the UK?
A practical guide to graphic design costs, AI, retainers, reusable artwork and better design briefs.
Read Now11 min read
The Value of an Idea
Where do genuinely original ideas come from, and are we giving ourselves enough uninterrupted space to have them?
Read Now7 min read
When to start using PPC for small business: A practical guide
Start PPC when you have a clear offer, working conversion path, and £300–£1,000 monthly budget to test for three months.
Read Now8 min read
What is a Regenerative Business? Definition & Key Differences
A regenerative business actively restores social and ecological systems, leaving ecosystems healthier and communities stronger than before operations began. Unlike sustainable businesses that aim for...
Read Now9 min read
Plugging In
The tools are changing, the rules are shifting, and the question is not whether the electric guitar exists. It is whether you pick it up.
Read Now21 min read
What Should a Marketing Dashboard Include? Metrics, Reports and Campaigns
A good marketing dashboard should do more than display traffic. It should connect performance data with campaigns, audiences, brand messaging and the next actions needed...
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The Cost of Competence
A look at value, visibility and AI, and why competence, trust and experience may become more important than ever.
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