6 min read
Signs your WooCommerce website needs a redesign
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a redesign is overdue and explains...
Read NowDom Cooper
Creative Director
Background
My background is in UX/UI design, with a bit of dev thrown in before my brain gives up. I’ve previously worked in product design and environmental health. These days, I spend most of my time meeting new people, networking, or hosting workshops to help clients with the strategic thinking behind their marketing.
I’m a co-founder of the Positive Nature Network and vice-chair at Marldon FC, where I’ve been coaching grassroots football for over ten years.
I love a good story. You can read my writing below. It’s a human take on the digital and business challenges we all come up against.
Recent writing
Web & SEO
19 min read
WordPress website design in the UK (2026 guide)
If you’re planning a WordPress website in the UK, this guide covers what “good” includes, typical costs and timeframes, and how to make sure your...
Read Now9 min read
WordPress vs Wix vs Squarespace. Which website platform best supports business growth?
Website builders optimise for speed to launch, not long-term flexibility, SEO visibility, or integration needs.
Read Now6 min read
Mixing the breaks. Finding values in systems and communities
How early experiences, culture, and systems quietly shape our values, and why understanding your place helps you grow with integrity.
Read Now7 min read
Why important decisions refuse to be rushed
From our Christmas kitchens back to sales funnels, a look at why speed of thought influences our impact.
Read Now12 min read
Hidden SEO advantages of WordPress most marketers overlook
The hidden SEO advantages of WordPress remove friction, improve structure, and help marketers regain control of performance without fighting their CMS.
Read Now7 min read
Digital grants for SME’s, what’s actually involved and when they’re worth it
Digital grants look appealing to SMEs, but they are rarely easy to find or simple to get. This explains eligibility, effort, timing in simple terms.
Read Now7 min read
This Year’s Wrap-Up: The Space Between Then and Now
A reflective Christmas wrap-up on nostalgia, growth, family, and why knowing better means doing better, in life, parenting, and business.
Read Now9 min read
A Digital “Christmas Clean-Up Checklist” For A Brighter (Lighter) New Year
Cleanse your digital infrastructure with a year-end digital clean-up. Reduce hidden digital waste, improve focus and set up a more intentional, lower-impact start to January.
Read Now5 min read
Clearing October’s dull Fogg
From rollies to rainbows, Dom explores the psychology of customer journeys, motivation, and why action starts with understanding people.
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