12 min read
Questions to ask before you sign a marketing retainer
A marketing retainer works best when priorities can flex, but scope, ownership, reporting, and decision making are clear.
Read NowDom Cooper
Creative Director
Background
My background is in UX/UI design, with a bit of dev thrown in before my brain gives up. I’ve previously worked in product design and environmental health. These days, I spend most of my time meeting new people, networking, or hosting workshops to help clients with the strategic thinking behind their marketing.
I’m a co-founder of the Positive Nature Network and vice-chair at Marldon FC, where I’ve been coaching grassroots football for over ten years.
I love a good story. You can read my writing below. It’s a human take on the digital and business challenges we all come up against.
Recent writing
Advertising & Campaigns
11 min read
Outsourcing marketing for small business, the costs, benefits, and how to choose
Outsource marketing without losing control, choose the right gaps, set clear ownership, and measure progress with simple reporting.
Read Now9 min read
What is your Earth Tax?
Swampy, snooker, sustainability and sore knees, and the question of what it really costs to stand for something.
Read Now7 min read
Whyso, the portal that keeps your brand, voice, and purpose in one place
Whyso turns static brand guidelines into a living portal, keeping assets, voice, and purpose consistent across teams and channels.
Read Now22 min read
The most dangerous thing you can do with AI is get better at what you already do
AI can help you build faster, but your real advantage is knowing what only you are uniquely placed to build.
Read Now7 min read
What gets through the filter?
Endings, beginnings, and the difference between noise and truth.
Read Now7 min read
Why good businesses matter more than great ones
A Sunday reflection on Sherlock, PurposeFest and B Corp Month exploring why good businesses might matter more than great ones.
Read Now8 min read
WooCommerce vs Shopify for growth in the UK: how to choose the right platform
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a redesign is overdue and explains...
Read Now6 min read
Signs your WooCommerce website needs a redesign
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a redesign is overdue and explains...
Read Now19 min read
WordPress website design in the UK (2026 guide)
If you’re planning a WordPress website in the UK, this guide covers what “good” includes, typical costs and timeframes, and how to make sure your...
Read Now