7 min read
Whyso, the portal that keeps your brand, voice, and purpose in one place
Whyso turns static brand guidelines into a living portal, keeping assets, voice, and purpose consistent across teams and channels.
Read NowDom Cooper
Creative Director
Background
My background is in UX/UI design, with a bit of dev thrown in before my brain gives up. I’ve previously worked in product design and environmental health. These days, I spend most of my time meeting new people, networking, or hosting workshops to help clients with the strategic thinking behind their marketing.
I’m a co-founder of the Positive Nature Network and vice-chair at Marldon FC, where I’ve been coaching grassroots football for over ten years.
I love a good story. You can read my writing below. It’s a human take on the digital and business challenges we all come up against.
Recent writing
Web & SEO
22 min read
The most dangerous thing you can do with AI is get better at what you already do
AI can help you build faster, but your real advantage is knowing what only you are uniquely placed to build.
Read Now7 min read
What gets through the filter?
Endings, beginnings, and the difference between noise and truth.
Read Now7 min read
Why good businesses matter more than great ones
A Sunday reflection on Sherlock, PurposeFest and B Corp Month exploring why good businesses might matter more than great ones.
Read Now8 min read
WooCommerce vs Shopify for growth in the UK: how to choose the right platform
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a redesign is overdue and explains...
Read Now6 min read
Signs your WooCommerce website needs a redesign
Many WooCommerce sites still work, but are holding the business back. This guide helps you spot the signs that a redesign is overdue and explains...
Read Now19 min read
WordPress website design in the UK (2026 guide)
If you’re planning a WordPress website in the UK, this guide covers what “good” includes, typical costs and timeframes, and how to make sure your...
Read Now9 min read
WordPress vs Wix vs Squarespace. Which website platform best supports business growth?
Website builders optimise for speed to launch, not long-term flexibility, SEO visibility, or integration needs.
Read Now6 min read
Mixing the breaks. Finding values in systems and communities
How early experiences, culture, and systems quietly shape our values, and why understanding your place helps you grow with integrity.
Read Now7 min read
Why important decisions refuse to be rushed
From our Christmas kitchens back to sales funnels, a look at why speed of thought influences our impact.
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