- Client
- Ecological Intelligence
- Sector
- AgriTech
- We made
- Strategy, identity, voice, guide
- Year
- 2026
A mark that reads the land
The bands are two things at once: the E and I of the name, and the layered contours of a topographic map. Raw land data, turned into something you can read.
The circle above the stack is the dot of the I, a sun, and the person interpreting the data. Together they make a landscape being read, understood and acted on.
- Bands
- E and I, contour lines
- Dot
- The I, the sun, the reader
- Gradient
- Teal to Deep Green, sky to soil
understand your land
A practical promise, evidence in place of guesswork. And a relationship: to understand is more than to know. Your makes it this field, this habitat, this decision.
The lockup
The primary logo carries the tagline, for the website, stationery and official documents. A stacked version without it holds up better small, and on clothing.
Down to sixteen pixels
At small sizes the form simplifies without losing its meaning. The app icon’s corners are the size of the dot.
App icon on Mid Green
App icon on Teal
App icon on Deep Green
Favicon
Social media avatar
Stretched to the horizon
The mark extends to show the scale of the landscape, or crops in tight. Cropped close, the gaps close and the dot goes.
Grounded, not bright
Built on a deep forest green for authority and trust. Mid Green for growth, Teal to bridge nature and technology. Sunrise and Sunset are used sparingly. Select a colour to copy it.
How it should feel
Five deliberate positions from the discovery workshops. Accessible but not casual, serious but not cold, innovative but not trendy.
Think Vanguard meets field science.
Three values, from two workshops
Blended from the brand discovery tool and the team values session, then written as behaviour, not slogans.
- 01
Understanding
Through curiosity and inquiry
Explain what the data actually shows, not what people want to hear. Curious before prescriptive.
- 02
Transformation
Through innovation and productivity
Connect insight to action. A score without a roadmap is just a number.
- 03
Stewardship
With craft and care for what endures
Fewer indicators with high confidence over more with low reliability. Precision over noise.
“Really good people. Know what they’re doing. Will challenge you in the right way.”
The story behind it
How we built a brand, website, investor materials and go-to-market plan at pace, with the founders in the room.
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Let's make a start.
Richard Wain, Director